Here are 10 common minisite design mistakes most web owners or webmasters make and how to fix them. Web design factors overlap with design elements and principles in general.

在小型网站设计中，很多网站的管理者会犯一些同样的错误，下面就介绍十条常见的错误以及其解决的方法。网站设计的影响因素大体都包含在设计原理和设计规则里。

1. Not sitting down to plan your overall minisite structure and layout including linking and navigation.

1. 不要单一地规划仅包含网站链接和网站导航的网站结构和网站布局。要考虑的更全面些。

2. Not doing your keyword research from the get go. Don't assume anything; get it right from the right start. Keyword is your rootword or the foundation of your minisite structure. If you miss this crucial step, every other part of your building structure falls apart including search engine optimization. Don't spend time, money and energy on a keyword nobody is searching for. That's a sure way to have a failed web business. Or, some people don't even have a keyword or phrase that will attract prospects to their site. Use keyword tools like wordtracker, goodkeyword, overture or google keyword suggestion tool.

2. 未做好关键词的研究工作。不要假设任何事情，网站建设需要有一个正确的开始，然后接下来每一步才能正确地走下去。关键词是网站结构的基础，也是网站结构成立的开始。如果没有这么重要的一步，那么接下来网站结构建设的其它步骤就会分离，包括搜索引擎优化就不会实现。不要浪费时间、金钱和精力去研究一个用户不会在搜索中使用的关键词，这样做肯定会导致网站经营的失败。换句话说，没有关键词或关键词组的网站不会吸引用户访问自己的网站。所以在选用关键词工具的时候，最好使用诸如wordtracker、goodkeyword、overture以及Google关键词推荐工具中的关键词。

3. Don't clutter your minisite with too many distractions like graphics, flash animations, bells, and whistle. All these are good if you want to impress a kindergarten child but bad for your traffic flow and cashflow. Minimize the use of Java scripts, flash animations and graphics. Search engines don't index them well. Just know that search engines love words and keywords or key phrases is what counts and thats what sells. Words are what your visitors use to querry the search engines.

3.不要利用太多花里胡哨的多媒体技术如：图形、flash动画、铃声和点击声来设计网页，这样浏览者的精力就会被分散，浏览者会因此而感觉到网站很混乱。当然，这样的网站会给幼儿园的孩子们留下深刻的印象，但是这并不利于增加网站的访问量，也不利于增加网站收入。因此还是要尽量少用Java 脚本程序、flash动画和绘画，搜索引擎对这样的网站不好做索引。搜索引擎喜欢搜寻关键词和词组是：容易吸引别人注意以及包含卖点的词。这些词访问者在访问搜索引擎是经常会用到。

4.Your minisite should load in 8 seconds or less. Beyond this time frame, most visitors lose patience. Sorry, we are in an instant, microwave society and nobody wants to wait. Besides, there is over information and too much to see and navigate, so your visitors are happy to hit the back button.

4.网站要保证用户要在8分钟以内登录，假如超过8分钟，很多访问者等待的耐心九没有了。很遗憾，我们生活在一个生活节奏很快的时代，没有人愿意花费时间去等。况且，现在这个时代信息泛滥，我们可以借助很多的网站去寻找、浏览信息，所以这时候用户会去点击“后退”键。

5. Don't go beyond 750 pixels in your minisite width if you don't want your visitors to scroll from side to side. It is annoying and jars your readers. To solve this problem, use percentage of the screen instead of pixels. Don't make the width too narrow by going less than 650 pixels, either.

5.如果让浏览者把一行内容从头看到尾，就不要让行宽超过750像素。如果超过这个距离用户会产生烦躁的感觉。如果使用屏幕分辨率取代像素，就可以解决这个问题。但是要注意，行宽也不要在650 像素以下。

6. Don't rely too heavily on WYSIWYG HTML editors like frontpage or mozilla firefox. They tend to draw you web pages to one side of the screen instead of being positioned at the center. It is still necessary to know basic HTML tags or at least what is it that you don't know. One way to correct this error is: <div align="center">. Or, you can use percentage instead of pixels to center the anormalous shift. More professional coders use cascading style sheet. However, Dreamweaver doesn't normally give this problem.

6.不要过度依赖像frontpage 和火狐这样的WYSIWYG文本编辑系统。这些系统会把网页放到电脑屏幕的一边，而不是被指定的某个角落。我们还有必要知道基本的HTML标签，至少了解它代表什么意思。改正错误的一个方式就是：<div align=”center”>,或者你也可以使用屏幕解析度来替代像素使准线居中，很多的专业编码者运用层叠式样式表，然而Dreamweaver就不会经常出现这样的问题。

7. Not knowing and applying "the rule of 3" in minisite design. This rule is like a guide that should be at the back of your mind while doing any design work in a given space. The more you apply this rule, the more dynamic, lifelike and professional your design becomes. Three is the number of trinity. It states that it is safe to use 3 colors, 3 fonts, 3 tables rows, and three design elements in any given space. This rule also applies to your graphic panel design, banner ads and ecovers.

7.不知道也不会运用“规则3”来设计小型网站。当在一定的空间中设计网站时，应该始终把这条规则放在潜意识中。，把它作为一种指导。运用这条规则越多，工作效率就会越高，网站也就会更加专业和更吸引用户。3是指一个组合中内容的数量，这个规则是说，在任何给定的空间中设计网页，最好使用3种颜色，3种字体、3个表格行以及三种设计元素。这个规则同样适用于图板、横幅广告和封面的设计。

8. Not knowing color contrast and harmony. In other words, your design did not consider color theory and emotion of colors. Never use a dark color on a dark background. Even a light color on a dark background is suspect. It does not print well if you decide to download it. The best contrast is dark on a white background like black or blue on white background. This offers great visual appeal, and readability.(Details about colors are treated in my other articles). Also red is a warm or shouting color--use with caution and use sparingly because it call for attention that why red healines tend to convert better than other colors. Yellow is best suited for highlights. Avoid the use of blacks or gray if your are not advanced in minisite design. Use a lot of white space (negative space) for blending, color contrast and harmony.

8.不了解色彩的对比和统一。也就是说，网站的设计不用考虑色彩理论和色彩的情感意义。不要在深色的背景下再用深颜色布置版面，即便是淡颜色在深色背景的衬托下也会让人产生不舒服的感觉，并且把这样的版面下载下来后，效果也不是好，当深颜色呈现在白色的背景当中时，对比效果最好，比如说，黑色或蓝色与白色背景搭配效果就很好。这样的网站会更清晰易读，会具有巨大的视觉吸引力。（关于颜色运用的一些细节问题会在其它文章中提到）。红色是一种暖色，也是一种吸引人的颜色。在网站的设计中使用红色要谨慎，不能过多地运用，因为红色有吸引用户注意力的作用，说到这儿我们也就明白了，为什么红颜色的标题比其它颜色的标题更吸引人注意力。黄颜色适合用来强调要点。如果对网站的设计并不是很精通，那就尽量少用黑色和灰色。可以运用大量白色的空间与其它颜色搭配，产生色彩的协调效果。

9. Don't use welcome in your minisite design. Not only is it overdone and meaningless in your search engine rankings. Go strait to your offer or what your website is about. The visitor has 3 seconds to figure out your site (from your headlines), otherwise they are gone. So, don't confuse them with unecessary platitudes and pleasantries.

9.不要在网页中使用“欢迎词”。因为网站在搜索引擎中的排名与这个词没有一点关系，它是多余的，只需要直接说明网站能给浏览者提供什么内容就可以了。浏览者仅会用3秒钟的时间去浏览网站（通过阅读标题），如果没找到想要的内容就会离开，因此不要让一些不必要的套话和一些幽默语言扰乱浏览者的视线。

10. Not inserting an opt-in box or lead capture pop-ups in your minisite could make you lose potential customers and money. Even people don't buy, capture their names and email address for follow-up, and relationship building. This is a powerful marketing strategy and lead generation that could be of mutual benefit down the road.

10.不要在网站中插入选择框或弹出框，这样才不会让一些潜在的用户流失掉，也就不会把金钱流失掉。即便有些用户在网站不会买，也可以把姓名、电子邮件记录下来，便于以后跟踪调查，建立联系。这是一种强有力的营销战略和领导力，可以与浏览者产生互利效益。

网站的有效性验证 企业标志设计

评论 (0) All