The saying that less is more has been applied to everything from art to advertising. When it comes to website design, it has never been truer than it is today.

不管是艺术品还是广告，设计形式都要简约，当然网站设计更要这样。

With all the cutting-edge technology and so many fabulous graphics to choose from or create, designers often want to throw everything they can into a website design. The result, rather than impressive, is hectic. With no focal point or easy-to-use and locate navigation bar, the user becomes confused and is often unable to navigate the site easily or at all. They leave and the website owner loses not just a visitor, but likely a sale.

网站设计者经常会在网站中运用一些先进技术，并且会放置许多图片，这样并不会令用户印象深刻，只会让他们感到迷惑。网站中没有焦点内容，没有易操作的导航系统，用户通常不能浏览网站，或不能容易地浏览网站，这时他们选择离开网站。你流失的不仅是访问者，更可能是购买者。

A minimalist website, on the other hand, offers users a website that's easy to use and to navigate. With a well designed minimalist website, visitors can easily and quickly find exactly what they're looking for. They don't end up endlessly clicking to page after page, viewing information they can't use or have already seen on the site. Finding a site like this is like find an oasis in the middle of the desert. Whew! What a relief!

然而，简约的网站更易于用户操作，访问者可以快捷、方便地找到需要的内容，而不用反复点击网页，也不用浏览那些无价值或者反复出现的信息。这样的网页如同沙漠中的绿洲，让人感觉很舒服。

Think of Google, for example. Simple, basic and extremely efficient. Could anything be easier to use? It's the perfect example of just how effective website minimalism truly is.

比如说，Google的设计就很简单、有效，我们可以很容易找到所需内容，是一个成功的简约网站。

While you probably don't want a website that's quite that bare, you do want a website design that is that simple and clean. Minimalist websites can be quite beautiful when designed well and exude class rather than scream too many messages. Great color and just enough graphics combined with the right amount of white space make a site less busy, making it simpler for a visitor to navigate. This is a refreshing and calming change for a web user, and makes a minimalist website one that they will appreciate and want to visit often.

你可能希望网站设计简单、整洁，不要显得内容很少，其实如果设计合理，简约的网站外观会很有吸引力。恰当的颜色、适量的图片，搭配一定数量的空白区域，会使网站外观很简约，不会显得内容过多，这样访问者更方便操作网站。网站用户喜欢这种平静、新鲜的设计形式，因此，他们愿意经常访问网站。

Content on a minimalist website needs to be clear and concise too. While we've all heard that content is king, this doesn't mean that there needs to be tons and tons of content, especially if it has little substance. Information that is easily accessed and precisely written is far more effective than having too much content to sift through to find necessary information.

简约网站的内容需要清楚、简练。我们经常说，内容决定一切，但这句话并不是说网站内容量应该很大，尤其是当主题范围很小时。网站内容应该合理编排、正确编写，而不是不断扩大内容量，这样才能便于用户查找所需信息。

Too many website designers, unfortunately, overlook this need for easy navigation. Trying to get around clunky navigation to find the information you want is a bit like being plopped down in a flea market where everything is jumbled together. Infant clothes tossed in with women's clothes are then topped off with a stack of men's shirts. The effort to get through it all to find what you're looking for is exhausting and usually not worth the effort.

很多网站设计者忽视了易操作导航系统的重要性。在导航系统混乱的网站中查找信息，如同在产品混乱的跳蚤市场中购买产品：婴儿服装与女士服装、男式衬衣混在一起。在这种网站中查找信息，你会很疲倦，并且需要花费很长时间。

Minimal yet precise copy offers website visitors many benefits, primarily the advantage of being able to read on screen information without too many elements competing for their attention.

简约但准确的网站内容，可以令访问者受益。首先，访问者可以平静地浏览电脑显示器中的信息，而不用被其它内容吸引注意力。

Finally, with technology making it possible to view the Internet on much smaller screens, minimalist website design is crucial. There just isn't room on a cell phone or palm pilot screen to see a great deal. With each advance in technology, less really is more.

再者，随着技术的进步，小型显示器用户可以浏览设计简约的网站，比如说，手机或者掌上电脑用户会因此而受益。先进技术出现以后，简约网站更受欢迎。

成功进行外包业务的10条建议 图片设计

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