Website design is becoming an increasingly important topic for all businesses. The online community is growing at a rapid pace each day. As more businesses establish their storefront online, competition is expanding from a local to global market. Now, almost every product is available to research and buy online. This only heightens the need for every business to have an online presence. While the Internet community is expanding, users are also evolving.

对所有企业来说，网站设计已成为日益重要的讨论主题。越来越多企业选择建立网上商店，每一天，都有许多网上企业成立，，因此，全球化竞争正在取代国内竞争。现在，用户基本可以在网上搜索到、购买到任何一样产品。这一点，更加要求企业拥有自己的网上商店。随着网上企业的增加，网上用户必定越来越多。

Today, the consumer is savvy and time conscious. While some consumers are looking to research products, many also want the option to buy online. As any business steps into the Internet community they need to ask themselves, "What can I do to entice consumers to buy from my website?"

现在，消费者越来越理智，时间意识也越来越强。在有些消费者还在调查某种产品的时候，很多消费者已经选择网上购物了。任何一家跨入网络营销领域的企业都会考虑这样一个问题：怎样做才能吸引消费者在网站消费？

It's no secret that building a website is no simple task, but the trick is to set your business apart from the competition. The most important thing to remember is make your site usable and customer friendly. A time conscious consumer will not expend effort trying to figure out a difficult or complicated website. If you can keep your site usable, customer friendly, and aesthetically pleasing your business will see increased revenue and return on investment.

很明显，建立网站不是一项简单的工作，但要抓住一个诀窍，就是：让网站远离竞争。要想达到这个目的，必须要记住：网站对用户必须有吸引力，还要有可用性。比如说，时间意识强的用户不会把时间浪费在搜索复杂的网站中，所以，只有做到以上两点，网站才能不断增加收益，其投资才有回报。

Listed below are tips to creating an effective, efficient, and profitable website design.

下面介绍几个要点，可以确保设计出的网站作用大、效率高、能盈利。

1. Limit graphics: Glitzy graphics are great, but putting too many in a site can slow downloading time for the consumer. While you may have Cable or DSL Internet connections, many customers still use dialup. Also, putting too many graphics in the site can clutter a page and cause confusion.

1.限制图片数量：精美图片效果当然很好，但太多的图片会使网站的下载速度变慢。有些用户可能利用光缆或DSL上网，但不要忘记仍然有很多客户利用电话拨号上网，下载速度太慢对这些用户来说，是一个很大的问题。并且运用太多图片会使网页看上去很混乱，让客户产生视觉错乱。

2. Use casual language: When designing your site, use everyday conversational language. The more relaxed the customer, the greater chance of them buying from you.

2.使用非正式语言（尽量使用随意的语言）：网站中使用日常的会话语言，，使用户感觉放松下来，越放松，就越有可能购买网站的产品。

3. Make paragraphs short and use bullets: No one likes to read long paragraphs of text. Break up paragraphs and long sentences with lots of bullets. Make the reader's eye flow down the page instead of across. Also use captions to showcase important information. People's eyes are drawn to text that is set apart from the rest.

3.段落尽量简短，使用点式列表：相信没有人喜欢读长段落的文章，所以尽量把长段落和长句拆开，你可以利用点式列表这种形式。要保证让用户把内容浏览完毕，不要省略某些内容。也可以利用标题来突出某些重要信息，总之，要让用户全神贯注浏览文章，而不是去阅读其他的内容。
 
4. Change the site often: Rotating your content is very important. It not only gives customers a fresh look at your site, but a reason to come back. In addition, rotating content also helps search engine rankings.

4.经常更新网页：内容的更新很重要，这样不仅让网站焕然一新，还可以吸引浏览者的回访，另外，还可以在搜索引擎中得到一个好的排名。

5. Place important information at the top of the page: Grab the customer's attention by placing promotions or other key information on the top half of the page. People should never have to scroll to find or read this information.

5.重要信息布置在网页顶端：把促销等重要信息放在网页的顶部，可以吸引用户的注意力。用户就不必花时间翻网页寻找这些信息了

6. Have contact information visible: It should be easy for customers to contact you with questions or to order products. If they can't find your contact information they will continue shopping but with a competitor. Put your contact information in a visible place such as the navigation bar and header.

6.联系信息明显：保证用户咨询问题或订购产品时，可以快捷、方便地联系到你。用户如果没有发现联系信息，就会购买其它网站的产品。因此，要把联系信息放在显著的位置，例如，导航条或标题的附近。

7. Don't put too much information on a page: People want to read information about products, but don't provide them with so much they get lost. Give the important facts, features, and benefits in a concise format.

7.网页信息不要过多：虽然用户渴望浏览浏览产品信息，但不应该为他们提供过多的产品介绍，因为，过多的信息会迷惑他们。用简单的格式介绍产品状况、特征、优点，这样就足够了。

8. Navigation should be visible and simple: Make sure that any customer can easily find what they want to buy. Make section names obvious and descriptive. The more options a customer has to segment products the better. For example, you can allow people to shop by product, brand, price, etc.

8.导航明显、简单：保证用户快速找到产品信息。分组一定要明显、易于用户寻找产品，分类越细，用户选择越多，比如说，可以按照产品、品牌、价格等各种内容来分类。

9. Online ordering should be simple: Give the customer an easy, fast, and secure way to order products. Make ordering screens simple and only collect necessary information.

9.网上订购方式简单：客户订货的方式一定要简单、快速、安全。订购网页设计要简单，只可以搜集必要信息。

By using these guidelines of website design you are sure to have an effective, efficient, and profitable site. It will be effective by giving customers a usable and friendly site to buy from. The site will be efficient by allowing customers to buy online, freeing you to pursue other opportunities to further your business. Lastly, it will be profitable by providing you not just a local but global customer base.

如果借鉴以上几点来设计网站，那你可以放心，网站一定是作用大、效率高，能盈利的网站。对用户来说，网站的可用性高，吸引力大，就会选择在此购物。能吸引客户网上消费的网站，就是高效率的网站，在发展就会不断发展壮大。另外，由于客户已经突破了本国的范围，网站盈利会更高。

图片位置重关全局 小型企业的网站设计

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