In the past few years that I have surfed the net, I have seen websites that use designs that are way too complex for ordinary web surfers. Complex designs are those designs only the designer can understand and navigate through. I am also not to keen on designs that use a lot of graphics for the sole reason of not being to view them immediately, slow download time.

在过去的几年中，我浏览了许多设计复杂的网站，这些网站令普通浏览者迷惑，只有设计者自己能理解网站设计、网站操作。为确保浏览者尽快登录网站，提高网页下载速度，我也不喜欢在网站设计中运用大量图片。

Remember, web design should always be about simplicity, simplicity in structure, simplicity in layout and simplicity in design. Why keep it simple?

请记住：网站设计一定要简单，结构、布局、设计都要简单。为什么？

* Think! At least 80% of internet users are non-creative people. There is a chance that they will not understand what you are trying to convey on the design if it?s too complex. Always make a relationship between your design and the content or information being served. You should help your users understand the how and the why of the design and not to force them to understand.

想想：至少80%的网络用户是没有创造性的用户。如果设计太过复杂，用户可能不会理解设计所要传达的意思。设计与内容（或者是提供的信息）之间要存在联系，网站应该帮助用户了解设计方法和原因，而不是强迫用户去了解。

*A complex navigation system will, more often than not, irritate users or visitors to your site. People surf the internet to get information. That’s what the internet is all about, information dissemination. If your site serves tons of information you will want your users to gain access to it at the most fastest and fewest clicks. Information that is not immediately accessible is almost useless. I for one hate waiting for a page to load only to find out that I can’t get to the information I want to go. Does it make sense? Keeping your navigation simple and direct will not only help your users or visitors it will also project an organize feel to your site.

复杂的导航系统经常会激怒网站用户、访问者。用户浏览网站是为获取信息，这应该是网站的最终目的：提供信息。如果网站提供大量信息，确保用户以最快的方式获得信息，不能立即呈现的信息就是无用的信息。比如说，我讨厌在等待很久之后，在下载完成的页面中没有出现寻找的信息，这样的网站没有任何意义。简单、直接的导航系统不仅帮助用户和浏览者寻找信息，还会让网站显得更专业。

*Too much graphics adds complexity to your sites design. Again, the internet is about serving information and what better way to present information is by presenting it in text format. Use graphics only to support all those text of information. There is a saying that a picture is worth a thousand words, not on the web it isn’t. On the web, a picture, especially a large one, is worth an additional waiting time for users. Decide where and when to use graphics or images and when you do use graphics make sure that they relate to something or related to something. Don’t let your users wait for a graphic to load only to find out after it loads that it isn’t related to anything important. Total waste of time.

大量图片会增加网站设计的复杂程度。同时，网站是提供信息的媒体，而呈现信息的最好方式就是利用文本格式。图片只是补充说明文字信息，有句俗语说：图片包含千言万语，但在网站中并不适用。其实在网站中，图片，尤其是大图片只会浪费用户的时间。运用图片的时间、位置一定要选择准确，利用图片时，确保图片与网站信息有关。不要让用户等待下载完成后，发现网页中没有任何重要信息，完全在浪费时间。

*Avoid too many colors. A base color and another two or three colors are enough for a website. Colors add life and interest to any forms of design but too much of it can distract users attention off of important information. Colors should also be used as guides that will help users go through your piece and to create divisions for different areas. Complimentary colors work very well. You can also use shades of the same hue and if you are still having problems with colors then just use your best judgment. The technique is if it doesn’t look good to you, then I am 100% certain that it will not look good to others.

避免出现太多颜色。网站设计只需要一种基本颜色搭配两、三种辅助颜色，颜色确实能让设计更加形象生动，但颜色过多会分散用户注意力。颜色应该用来划分不同的内容区域，帮助用户更好地阅读，为用户提供指导。运用适当的颜色会有很好的效果，你可以利用同一颜色的阴影，如果不了解颜色使用方法，可以利用你的判断力。你不喜欢的颜色搭配，别人也不喜欢。

*Limit your fonts to only one family and make sure that it is a standard font type. Combination of fonts from different font family will make your site hard to read. I suggest you use Verdana since it is available in all Windows systems and it is very, very easy to read on screen. Times New Roman looks good on print but on screen, well, I don’t know. You decide? Avoid turning paragraphs of text into graphics. Why? It adds to your download time because it is a graphic and search engine’s spiders can’t read them and will not index them for they can only read and index text.

运用一种字体，并且字型要标准。混合运用不同的字体，会使网站内容难以阅读，我建议你使用Verdana字体，因为很多Windows系统设置了这种字体，并且它易于用户阅读。Times New Roman虽然在印刷媒体中容易阅读，但并不适用于在电脑屏幕中浏览，不知道你是不是这样认为呢？不要把文章融入到图片中，原因是：搜索引擎机器人只能阅读文字信息，不会对图片做索引。

It is not true that only in complex designs can you show your creativity. Actually, it is more difficult to be creative with simple designs. It's like a paradox in design. How can it be simple yet creative? Or, how can it be creative when it is simple? You can be creative yet still be simple in your design. The idea of simplicity here is on the way you present your design. Is it easy to understand? Is it easily accessible? Do I need to wait a long time for my design to load? Am I turning visitors away because my site and my design are not for them? Ask these questions and try to answer them. Be the user. I for one don’t like to wait, I want to immediately get the information I want from the site, and I don’t want to feel discriminated just because I don’t have this or that or I am not this or that or this is not for me.

只有在复杂的设计中，才能展现创造力，这个观点不正确。其实，简单的网站设计更难，听起来好像自相矛盾，其实就是这样。创造怎么会简单呢？或者说简单的时候如何创造呢？在简单设计中，你仍然能展现创造力。简单的观念是指呈现出的设计方式要简单，网站是否容易理解，是否容易操作，是否需要很长的网页下载时间，是否会因为网站及设计不适合用户，而让用户退出网站。尽量找出这些问题的答案。作为用户，我不喜欢等待，我希望立刻获得相关信息。我不想仅仅因为缺少某种因素或者不具备什么身份，而受到歧视。

网站外观设计也很重要 合理安排网站文字内容

评论 (0) All