If you are going to go into practically any form of business, graphic design is something you are going to become familiar with quickly. Here is a primer.

不管你将采取何种商业形式，你都必须快速掌握图片设计内容，下面简单介绍一下这些内容。

Graphic design is the use of words and images to pass on information or to create a certain visual effect. It is used both to refer to the effect that is created and the actual act of creating it. There is much overlapping between what is called advertising art, graphic design, or even fine art. Many of the elements of all three of those things are similar, but graphic design involves just about everything that can done with words and pictures to convey information.

图片设计，就是利用文字、图片传递信息，或者创造一种特殊视觉效果，这种视觉效果既是指图片创作后的效果，又指创作图片的实际行动。其实广告艺术、图片设计、其它杰出艺术之间存在某些相似之处，但图片设计仅仅是利用图片、文字传递信息。

Graphic design has administrative applications. It could be anything from the design of a road sign to the layout of a technical manual. The idea that necessary information can be passed on more readily through the use of clever pictures and carefully prepared word order is all part of graphic design. Advertising is one of the areas that is commonly associated with graphic design. It can be used in the layout of individual ads or it can be used to create a special identity for a company through logos or a process known as branding.

图片设计有其固定的设计程序，不外乎路标设计，使用手册外观设计。其实图片设计的内容，就是利用恰当的图形以及合理的语言，传递某种信息。广告艺术与图片设计有一些联系，图片会被利用在广告布局中，或者通过logo创造公司特殊形象，增强品牌知名度。

Graphic design is also used in education. It has been found that proper presentation of visual materials is a very valuable aid to the learning process. Text design and the use of graphs, charts, and other visual enhancements are all used to accomplish this. Entertainment is another area that makes extensive use of graphic design. The opening and closing credits of motion pictures is one example of the use of graphic design in entertainment.

教学中，也需要运用图片设计。人们发现某些视觉形象生动的材料有助于开展教学，例如：课文安排、图表设计，以及其它可以强化视觉效果的内容。娱乐领域也会需要图片设计，例如：利用移动图片作为内容介绍的开始或结束。

Web design is the current "hot" field in graphic design. With the explosion of the World Wide Web, the field of web design has been one of the most rapidly growing segments of graphic design. The computer has also expanded the tools used in graphic design. Computer graphics have given designers the chance to quickly do things that in the past took a long time and a lot of labor. It gives the designers a chance to almost instantly try various techniques to evaluate them. A click of the mouse button erases everything and allows them to start over. This was not possible in the past and saves a lot of ink.

当前，图片设计最广泛应用于网站设计中。随着万维网的不断发展，网站不断兴起，网站设计发展很快。现在的计算机，已经具备图片设计的工具，所以，以前需要很长时间、很多精力才能完成的设计工作，现在可以快速结束。设计者可以快速尝试各种技术，如果不合适，可以立即更换，这在以前是不可能的。

Graphic design may not be the same as fine art which serves the purpose of creating beauty for the sake of beauty itself, but it is the art of our times. The talent that graphic designers bring to their work educates and informs. It helps power our marketplaces and entertains us. The future of graphic design is exciting to consider as each day seems to bring some break through in creativity and technology .

虽然图片设计与创造美、寻找美的杰出艺术作品不同，但它却是我们这个时代的艺术。图像设计者的理念可以给我们启发，而设计作品可以帮助我们进行营销，也可以让我们进行观赏。技术创新、思维创新，使得图片设计的未来令人期待。

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