I deal with many complete novices and newcomers to the internet who just need someone to outline in straight- forward terms how they can start to make money online. This article will show you five easy steps anyone can take to set up a web page and start earning money.

很多新的网站业主，需要有人用直白的语言告诉他们盈利的方法。这篇文章会告诉你如何设计网页，以达到盈利目的。

Before you start though, just bear the following three essential points in mind:
网页设计前，记住以下三点：

• It IS possible to make money online - this is not hype, I've done it, so have countless others with completely varying levels of ability and experience. You too can therefore make money online.
  
  你完全有可能利用网站盈利，这不是不可能实现的目标。我就做到了，很多具备不同能力与经验的人也做到了，你也能做到。
• You won't become rich overnight (and don't believe anyone who tells you otherwise) - instead give yourself at least 12 months to start earning money and find your feet online. It may take a lot shorter, it may take longer - persistence is the key to business success.
  
  你不可能一夜暴富，不要相信类似于这样的言语。你要想成功至少需要12个月，或许时间更长，或许少于12个月，总之，只有坚持才能成功。
• To make money, you need to spend a little too, albeit wisely. If you're serious about developing a business online, then treat it like a proper business - an offline business would cost you much, much more.
  
  只有先投资，才能有回报。如果希望认真打理网站生意，那就需要投资，其实，现实中的商店经营成本会更高，是不是呢？

So, with these points in mind, let's get on with setting up that web page...
牢记这三点，然后开始设计网页…

1.Get a Product
1.寻找产品

Find a product that gives you resell rights, but isn't sold by absolutely everyone. If possible, find one that gives you the web page and graphics so you can get up and running as soon as possible. For starters, try going to Google.com or some other product-specific search engine such as http://cbgold.com and search for 'resell rights'.

寻找一种可以获得转售权的产品，但这种产品并不是销售给所有人的。如果可能，寻找一种提供网页和图片的产品，这样你可以尽快运营网站。对初学者来说，可以登录Google或者提供特殊产品的其它搜索引擎（例如：http://cbgold.com），搜索具有转售权的产品。

Alternatively, a good site offering a wide selection of software and ebooks you can resell is at http://www.software-partnership.com. You just make one modest initial payment for a lifetime of free access to dozens of products you can resell.

同时，http://www.software-partnership.com网站提供许多可以转售的软件与电子书。开始适当支付一定的费用，以后可以长期免费转售许多产品。

2.Get a Web Site
2.建立网站

Purchase a domain name and some web hosting - don't use a free host or you'll immediately discourage the potential purchaser. One of the simplest places to 'go and get a web site' is at http://godaddy.com, where you can purchase both a domain name and web site hosting at the same time and for a good price.

购买域名与虚拟主机，不要使用免费的虚拟主机，否则你会立即流失潜在消费者。在http://godaddy.com中，你可以同时购买域名及虚拟主机，并且价格很合理。

3.Build Your Sales Page
3.设计销售网页

If the product you want to sell did not come with the web site and graphics to help you sell it, then you're going to have to build the sales page yourself. Now I'm not going to be able to teach you HTML in the space of a paragraph, but there are plenty of great resources online available so go learn! Either that or make use of a competent friend or relative, or if you can afford it, hire the services of a web designer.

如果销售的产品，没有附带销售的网页和图片，那么你需要自己设计销售网页。现在，我不会在文章中介绍HTML的使用方法，但你可以到网上获取信息。你还可以寻求亲朋好友的帮助，或者如果有足够的经济能力，可以聘请专业网站设计者。

The most important part of any sales page is of course the sales link, without which you won't sell a thing. The sales link should link to a secure server page where visitors can key in their credit card information and purchase from you.

销售网页最重要的部分当然是销售链接，否则你不会实现在线销售。并且销售链接应该与可靠的服务器网页链接，这样访问者才会放心键入信用卡信息，购买网站产品。

The more complicated route is to apply for a merchant account. The simplest option, and the one I recommend, is to use ClickBank. You can find out more information and sign up at http://clickbanktoolkit.com/selling - there's just a small upfront fee and you can be up and running and accepting payments on your web site within a couple of days (compared to a few weeks if you go the merchant account route).

商家帐户购买程序可以复杂一点。上面提到的最简单的方法可以使用在ClickBank中，你可以在http://clickbanktoolkit.com/selling中获得相关信息，或者进行产品购买。你可以在几天之内确认收付费信息，而商家帐户需要几个星期。

4.Build Your Thank You Page
4.构建感谢网页

All you need to include on your thank you page is the download link to enable customers to download what they have purchased, and an email address so they can contact you if they run into trouble. If you're with ClickBank, you'll also need to include another piece of information - the full process is detailed at http://clickbanktoolkit.com/selling.

在感谢网页中，需要设计下载链接，确保用户可以下载已购买的产品信息以及电子邮件地址，这样用户在遇到产品问题时可以进行咨询。如果是ClickBank网站，需要包含另外一条信息：在http://clickbanktoolkit.com/selling中显示全部购买过程。

5.Get Traffic!
5.吸引受众

Once your web site is up and running, and you've tested it to your satisfaction, you're ready to roll. Now it's time to attract targeted traffic to your web site. But first do a bit of extra testing. Set up an account with Overture.com or Google Adwords, and pay for some targeted traffic to your web site using suitable keywords.

网站一旦开始运行，你需要不断测试满意度。现在网站需要不断吸引目标受众，但首先做一些其它测试：向Overture.com 或者 Google Adwords支付一定的费用，使用恰当的关键词吸引一定的网站受众。

Measure your sales against the number of visitors you have received, and this will tell you your sales conversion ratio. If 1% or more of your visitors are purchasing, you're doing okay - if it's any less, you need to re-examine your sales page (or the keywords you are targeting) and do some tweaking to improve this percentage.

比较网站购买量与访问者数量，这样可以得出销售转换率。如果购买产品的访问者数量不低于全部访问者数量的1%，网站运行正常；如果低于1%，你就需要重新测试销售网页（或者吸引受众的关键词），采取网站改善措施，提高这个百分比。

This is however a big topic, so do as much research as you can online.

然而这是个很重要的问题，需要在网上做大量调查。

Other effective traffic-pulling measures include writing and submitting articles to ezines and directories, ezine advertising, running your own ezine or newsletter, and so on.

吸引受众的其它有效办法包括：在电子杂志、产品说明或者电子杂志广告中编写、发布有价值的文章；或者自己发布电子杂志或时事信息。

However, attracting traffic is a skill and takes some time to develop, so just learn as much as you can, and be persistent.

然而，吸引受众需要花费时间和精力，所以尽可能多学习，并且一定要坚持。

Finally, once you've got traffic coming to your site, ask them to subscribe to a mailing list, and follow up with them - otherwise you're throwing good traffic away.

最后，一旦吸引到访问者，可以询问他们的电子邮件地址，并对他们进行跟踪调查，否则会流失很多潜在消费者。

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