Building a letter is vital for the growth of your work at home business. There are many different models you might consider. We will be talking about the very elementary model, the Mini Site.

在主流商务活动中，构建商业信函对业务的发展至关重要。构建时，可以参考很多的不同的模式。这篇文章主要介绍一种基本的网站模式，小型网站。

What is a mini site? This is a simple 1-3 letter made to sell your product or service. It will contain your sales letter and a couple of web pages for your product.
何为微型网站呢？就是网站制作三张网页来销售自己的产品和服务，其中包括一张销售网页，两张产品介绍网页。

It\'s purpose: is simply and exclusively to get your visitors focused and eager to purchase without the assistance of anything but your sales page and affiliate program.

这样做的目的很简单，就是为了吸引用户的注意力，并且让用户产生购买欲望。这个目的是在用户浏览网页，加入会员系统后实现的，并不需要运用其它的方法。

These webpages are very simple to set up and can be built from scratch in a matter of hours. Here are the steps to do this:

这种网页的设计很简单，用户只需花几个小时就可以建立网站。

1.Choose a domain name: this will need to be cogent to your work at home business. The domain name should alert visitors so they know exactly what your home business is all about. Use your main keyword for any domain name. Search engines like .com, .net, .biz and .info. Try to get .com, .net, .org and then .biz and .info in that order.

注册网站的域名。这个域名需要与自己的工作忧联系。当浏览者看到域名时，应该确切地了解你的业务内容。在域名中要使用主要的关键词，搜索引擎喜欢像.com,.net,.biz,和.info这样的词语，尽量选用.com，.net，.org这样的域名，其次再考虑选用.biz，.info这样的域名。

2.The sales headline should always also use your main keyword or phrase if it\'s possible.

销售网页的标题尽量可能使用主要的关键词和词组。

3.Put Meta Tags in, these will be just your title, description tags.

嵌入元标签，其中包括：网页标题，内容叙述标签。

4.Select a template. You can either get a web page template this from your HTML editor, or get one yourself. You can do a google search for a free one.

运用合适的模板。你可以运用HTML中的模板，也可以使用自己喜欢的模板，在google中就能搜索到免费的模板。

5.Write or hire it written, a convincing sales page. To make sure this type of letter is efficacious you will have good converting sales page.

你可以自己书写推销页，或者雇人来写。确保页面中的所使用的语言能够实现实际的成交效果。

6.Create an affiliate program for joint ventures and affiliates. Put a hyperlink in your navigation box for prospects to join your free affiliate program. Be sure you have very good, dependable tracking system.

建立附加的项目以寻求合作。在导航系统中建立超链接，吸引客户应用这些附加项目。但前提是网站必须有很好，很可靠的追踪系统。

7.Make a hover ad for your newsletter subscription box. You can at times obtain this from an autoresponder. A hover ad just slides in from the top and can be closed out by the reader. This most definitely won\'t take away your readers focus from the sales page but will provide a chance to enroll your free newsletter.

在时事资讯订阅栏中，可以添加滚动的广告。这种滚动的广告可以从屏幕顶部向下滚动，如果读者不喜欢可以关闭广告窗口。这样做不仅不会转移浏览者对销售网页的注意力，还有可能吸引浏览者阅读免费的时事通讯中的内容。

8.Find web traffic to your mini site. There are 3 central tactics to get targeted traffic. Search engines, links and inviting web visitors. You can do this with passive, direct and social marketing. This topic is another discussion. increase web traffic

查明微型网站的用户流量。可以运用搜索引擎、链接、吸引浏览者三种方式来增加网站客户流量。这个通过被动、直接、社会学的营销知识可以做到。这就牵扯到另外一个课题，如何增加网站流量。

How to utilize a mini site:
如何利用微型网站：

• Selling your own product: To ensure this type of minisite effective a well written sales page is vital. You might want to think about hiring a professional to do this. You can bid a project at many programs.
  
  销售自己的产品：把这一类网站设计成能吸引用户的网站，那么设计合理的销售网页至关重要。
  如果你想要聘请专业的设计人员来做通过对项目分类为来出价。
• Pre selling an affiliate program: It is very important not to try to sell an affiliate program but instead you will need to convince your visitors to go to your sponsor\'s site. Product reviews are exceptional for this, or employ an attention grabbing article with your links.
  
  销售附加项目：有一点很重要，那就是不要试图销售附加产品，但必须要能说服浏览者进入自己合伙人的网站。产品的销售尤其要这样，或者也可以同过链接吸引浏览者。
• An easy lead generation webpage. These pages can be used for direct response marketing and pay-per-click campaigns, like Google Adwords. They will also serve as a good way of tracking click through and sales conversion. Either a sales page or you might write an informative article will be very good for this type of a mini site.
  
  这样的网站能用来直接反映营销情况和点击次数，Google Adwords就是这样的一个网站。网站的功能就是记录点击的次数，反映销售变化。这样类型的网站即可以设计成销售网站，也可以在网站中出现报道性的文章。
• You can also use them for specialized niche market webpages. These very likely will be based on a keyword or phrase that is high in demand and low in competition. Many times I use a minimum or 500 searches per month and 2 million results. You can get much less competition with lower searches and one of the ways I use is with keyword research
  
  微型网站可以使用在专业的推销页面中。这类关键词或词组应该广为人用，具备足够的竞争力，并鲜为其它网站所用。这样才能保证在搜索的过程中有较少的竞争者。要做到这一点就要进行关键词的研究。
  
  Mini webpages are fast to make and can be extremely profitable. Always stay focused on 1 individual topic when making these webpages. Don\'t put up too many at a time as Google could penalize you. Leave a week in-between, so that Google doesn't ascertain you are trying to spam their search engine.
  
  微型网站的设计速度很快，非常有利可图。记住，围绕一个主题对网站进行设计，不要在网站中设计太多的内容，否则，在google等搜索引擎中的排名就会比较靠后。在网站创建一周后，网站才可以运行，这样搜索引擎才有足够的时间对网站做索引。

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