Professional web design and development accomplished by experienced companies will ensure a high quality and viewer-friendly web site. Even a small scale business enterprise can greatly benefit from a successful and well designed web site.

经验丰富的网站设计公司能提供专业的网站设计与开发服务，保证网站的高质量以及用户的可操作性。即使是小规模的企业，也会受益于设计成功的网站。

I decided to write this article so that budding entrepreneurs could benefit from my seven years of experience in the internet business. In this article, I share the secrets of successful web site development and its cost implications as well. I frequently receive queries from clients about a quote from other companies who put a price tag of whopping ¨2500 for a 5 page brochure website that is actually worth probably not more than about ¨500.

我写这篇文章的目的，是希望我七年的网络业务经验能够给发展中的企业提供帮助。在这篇文章中，我将会与读者分享成功设计网站的秘诀，以及介绍网站建设的成本推算。比如：构建一个只有5张页面的网站，有些网站开发公司报价2500英镑，但其实真正的价格最多为500英镑。许多客户经常会咨询这种问题。

Choosing a website development package - cost and quality factors
网站成本与质量兼顾

Compare the packages offered by various web site developers so that you may select the one that meets your requirements. You should be well aware as what's on offer as part of the whole package in terms of development and maintenance services for your web site. If you are a start-up business then you will be understandably worried about the cost factor. Of course, cost should not be the only criterion. Quality of services is also important. Basic brochure website usually costs anywhere between ¨100- ¨500. The price largely depends on the number of pages and features in terms of programs, designs and applications that you want. There are companies that will try to sell you a solution worth maybe few thousand pounds, which I bet, will leave you stunned.

你可以根据不同网站开发者的情况，选择满足自己需要的类型。你应该注意在网站建设与维护方面，网站开发者会提供哪些服务。当然，如果网站刚刚成立，你可能会考虑网站建设成本问题，但成本并不是你要考虑的唯一问题，开发公司的服务质量也很重要。基本的产品说明网站成本在100-500英磅之间，价格主要取决于网页数量以及程序、设计与应用软件的功能。我相信，有些公司的报价可能为几千英磅，是不是有点晕？

Two main types of web sites
网站的两种类型

Static and dynamic are the two main types of web sites.

网站分两种：静态网站与动态网站。

Static website
静态网站

Static website is the most common "simple" website. The word static denotes that what's coded in is final! Static page can be purchased from EBay for low as ¨70 or ¨100 for about five to 10 pages. Although this appears to be a good bargain, ensure that you are getting value for money, and check out what you are drawing out of the money spent!

静态网站是我们最常见的“简单”网站，单词“静态”表示编码内容为最终内容。在EBay网上，你只需要花费70或100英镑，就可以购买到5-10张网页。看起来价格很便宜，但同时你需要保证网页的质量，
检验自己是否会获取有价值的内容。

Dynamic website
动态网站

On other hand, dynamic website is flexible. By employing a database, you can manage content flows on your own, whether it's a pure informative site, news site, Blog, Ecommerce or a custom employee management system. Dynamic website makes use of database technology, and is more complicated. It takes more efforts and time to develop dynamic website. Obviously, it costs more. However, in the long run, it is easier to manage, saving your money on updates and maintenance.

从某些方面来说，动态网站更灵活。不管是信息网站、新闻网站、博客网站、电子商务网站还是员工管理系统，通过数据库，你可以方便地管理其中的内容。动态网站充分利用数据库技术，制作更复杂，花费的时间与精力会更多，很明显，成本会更高。然而，从长远来看，这种网站更容易管理，更新与维护费用会更少。

Design and content are key to a website
网站设计与内容

A good web design should use easy and neat navigation. An easy to follow navigation of various web links plays a major role in ensuring the stickiness of your web site. By stickiness, I mean how long a visitor explores various web pages on your site. Effective content development strategies driven by the creative minds along with wonderful web page designs add to your site's appeal, functionality and utility.

高质量的网站应该操作简便，导航系统明晰。不同链接的导航应该一致，并且要方便操作，这样才能保证网站的连贯性。保证连贯性以后，访问者可能会在网站中停留更长的时间，浏览更多的内容。在精美的页面中，添加有价值的内容，这样网站的吸引力、功能性、可用性都会提高。

Search engine optimization
搜索引擎优化

Hasty and poor development of a web site with little or no attention to search engine optimization would be an exercise in futility

没有仔细考虑或根本没有考虑搜索引擎优化的网站，注定会是失败的网站。

SEO benefits
搜索引擎优化的优点

• It makes your web site visible or compatible for top search engines so that it is featured in their top results. In other words, when users type in a relevant keyword, your site gets featured prominently among the search results.
  
  网站可以更容易被搜索引擎搜索到，并且会处于搜索结果的前几位。也就是说，用户键入相关的关键词以后，更容易登录你的网站。
• Importance of SEO expertise is indeed valuable because their insight of Search Engine Optimization technique guides you in choosing relevant keywords and various other vital aspects.
  
  SEO专家的意见很重要，可以指导你选择适当的关键词以及其它方面的内容。

You might have developed a good looking site, but it will not get good rankings since after a while no users will be driven from top search engines to it owing to poor optimization. So, you would be required to spend additional resources to get a SEO expert who will re-build the website all over again for you. So, it makes sense to get a decent job done in the first place, once and for all!

你的网站外观可能很精美，但由于没有好的排名，通过搜索引擎搜索的用户可能不会登录你的网站。这时，你需要聘请SEO专家，让他们重新设计网站。因此，网站建设之初，你就需要考虑SEO问题，否则，以后会出现麻烦。

Search engine optimization is a tool for making as much money as possible for some companies. Organic optimization won't burden you much. If you are dealing with an experienced web development company then it will inform you that organic SEO is "just doing a good job" from scratch. Of course, there's more attention that a coder has to pay to each web page that will reflect the price. It should not be high though since it involves mere coding.

对有些公司来说，SEO是一种赚钱的工具。其实，自然优化并不会耽误你太多时间。如果聘请有经验的网站开发公司，你会发现自然搜索引擎优化就是：从零开始做好网站构建工作。当然，编辑器也会反映网站设计的价格。但由于是单纯的编辑，成本不会太高。

Then you can purchase "promotion package" that involves active promotion of your website based on your industry research. This task is much more complex. It varies for each industry and its extent is determined by competition level.

你可以根据对自己行业的研究，购买能够推销网站的“推销服务”，这个工作更复杂。各个行业的情况会经常变化，并且变化范围由竞争对手的水平决定。

Only experienced companies can provide Professional custom web design and development service. So, you need to pick experienced and credible company with a good track record. Many companies often advertise SEO as product and promise you higher positions on search engines. Don't get lured by such promises! Remember, faulty SEO can harm the ranking of your site.

只有经验丰富的公司可以提供专业的网站设计与开发服务。因此，你需要选择一个经验丰富、信誉度高的公司。许多设计公司经常打出SEO广告，并且承诺会保证网站在搜索引擎中获得好排名，但千万不要被这些言语所迷惑。请记住：有缺点的SEO会损害网站排名。

We specialize in Professional web design and Affordable Ecommerce, providing complete and the best solution to start up businesses and professionals. All sites we make are W3C valid delivering great organic results.

我们擅长设计专业网站与经济的电子商务网站，为新公司以及自由职业者提供完整以及最好的网站设计方案。我们设计的所有网站都是W3C认可的，并且会在搜索引擎的搜索结果中有一个好排名。

区分网站设计中重要的细节问题 确保网页的易操作性

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