Redesigning a website can easily be done especially if you don't have anything to do at all. But come to think of it, the consequences of your action may affect your website in a drastic manner. It can go down the search engine rankings or it can also affect your conversion because it can also be possible that the original design of your site is more user-friendly than the new one. Here are a couple of valid reasons why you should redesign you website.

网站重塑其实很容易，特别是网站不做改动时。但是，这个行动会对网站产生显著的影响。网站在搜索引擎中的排名会下降，因为网站最初设计的网站有可能比新网站更便于用户操作。下面介绍几个重塑网站的正当原因。

To address communication and transfer information
沟通交流，传达信息

Are you considering changing your website from being a plain brochure to ordering on-line? If so, then it is a valid reason to redesign your site. It would be beneficial for the customers and the organization itself. It would be more convenient to the customers and it would be a faster transaction for a lower cost.

你希望把网站从一个平常的宣传册转变成在线订购单吗？如果答案肯定，你就有了一个重塑网站的理由。这样对顾客与网站都有益。消费者购买产品会更加便利，网络交易成本会更低。

Sales are going down
产品销量下降

If the sales are going down there must be really something wrong. Although there are also some other factors other than your website that must be considered; like if there are changes on the pricing, kinds of products and services your organization is offering. But if your conversion is not sufficient then this might be the best time to redesign your site.

如果产品销量下降，网站就需要改进。尽管销量下降的原因有很多，包括：价格变化、提供的产品或服务类型的变化等，但如果网站不能适应环境变化，你就应该及时重塑网站。

Aligning with corporate strategy
结合公司战略

There might be also a need to redesign your site if there is an improvement in your corporate strategy. This is to have consistency to the reformation towards betterment.

如果公司策略有变化，网站就应该改进。网站和公司的改革应该一致。

To give customers more value
提供有价值的内容

In every business, customer is always the priority. The reason is because customers pay the bills and pay the salaries, in other words, they keep the business running. Point given, it is just right not to give them a hard time during a transaction. So, if you noticed that a customer usually takes a lot of time just to finish her on-line transaction then maybe it is time to redesign and make your website more convenient for them.

每一个行业，顾客都是上帝。因为顾客进行消费，给你支付工资，也很是说顾客保证公司运行。鉴于此，你需要为顾客提供便利的交易方式，所以如果你的客户在网站交易中花费很多时间，你应该重塑网站，以便于用户操作。

To sum it all up, redesigning is done for valid reasons though the decision is still on the site owner's hand. For your effort not to go down the drain, don't redesign your website just for the heck of it. Do not just do it because you have the money and especially not because your competitor redesigned their website.

总之，网站重塑应该有正当的理由，而决定权掌握在网站业主手中。为了确保你的努力不会白费，网站重塑应该要有一定的目的，不要仅仅因为你有经济实力或者你的竞争者已经重塑过网站，就要改变自己的网站。

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