There are literally millions of websites on the Internet these days. How do you make sure that your website is not lost in virtual obscurity? Well, there are several key elements that every great website has. These elements are described below:

在当今的互联网中，网站的数量已经成千上万了。你能够确保你的网站不会在这个虚拟世界中被遗弃吗？如果你希望自己的网站能有一席之地，那么，可以看看下面的几点我给你列举的重要元素，这些元素都是大型网站的必备元素：

Visible Elements
可视化元素

1.How eyes see the site
通晓眼睛浏览网站的习惯方式

The first item that's seen on the website is the upper-left corner. From there, the eye moves to the upper-right corner, and then it moves in a zigzag fashion from elements that grab its attention. Knowing this fact, you'll notice that most great websites have their company's logo and key messages positioned in these most coveted eye catchers!

当人们访问一个网站时，他们第一时间看的是站点的左上角。接着，他们会将视线移动至右上角。接下来，他们会把注意力放在能够吸引自己注意力的地方。通过上述人们习惯的浏览顺序，凡是大多数大型网站都有建立它们自己的logo以及那些能够吸引人们眼球的核心信息。

2.Layout
布局

Layout of the site is extremely important. Great websites have a consistent layout and repeat certain elements of it throughout the site.

网站的布局也是非常重要的。大型网站的布局是相对固定的，并且它会在整个网站中重复使用特定的元素。

3.Alignment
对齐方式

Elements on the website have consistent alignment. Choose either left or right justification and stay away from centered alignment.

网站中的元素拥有固定的对齐方式。其中包含：左对齐、右对齐、两端对齐、居中对齐。

4.Colors
颜色

Use 2-3 colors throughout the site, keeping text to the easiest to read combination of white background and black text. Overdoing the color makes eyes wander the page trying to figure out logical connections.

尽量在整个网站中只使用2-3种颜色，以及“白底黑字”的风格，保证文本内容的易读性。过分夸张的颜色可能会让人们觉得它是一个本地超链接。

5.Graphics
图形

Graphics are an important element of any website; however, it is easy to overuse them. Great websites use graphics sparingly and consistently. For example, if site has illustration graphics on its pages, their design and fashion should follow the same style.

图形也是网站中的一个重要元素；但是切记，不要过多地使用图形。大型的网站一般只使用微型图，并且都是固定地使用几张图。举个例子来说，如果站点中包含插图和图形，那么它们必须都遵循相同的设计风格。

6.Easy Navigation
便利的导航系统

Great websites have one common feature--easy navigation. Whether it is menu based, link-based or graphic based, navigation should be consistent throughout the website. It is also a good idea to have a "you are here" link on the sub-pages to allow quick jumps between parent-child menu items.

大型网站的导航系统简洁明了。不论是菜单导航系统，还是链接导航系统，还是图片导航系统，它们都会在整个站点中保持一致的风格；如果能够在网站中加载一个“用户具体所在网站位置”的二级导航条或导航页面，那么会使访问者在“父—子”级菜单项之间的跳转更加方便。

7.Short and Organized Copy
简洁明了的复本

Websites are designed to grab user's attention. Main page of the site should not overload the user with heavy text. Break up the text in small paragraphs. Clearly label topics in bold or italics. Try to minimize the scrolling on the first page. Create jump links from the main page "read more." Remember that most users stay on the website for less than a minute.

网站设计的核心原则是能够吸引人们的眼球。因此，主页上不要包含大篇幅的文字内容，那样会使人们感到一种“视觉压力”。尽量将文章的每个段落进行划分，标题部分用粗体或是斜体标示出来；尽量减少页面滚动的部分，最好是所有内容在一屏内显示完毕，无需用到滚动条。在主页上放置一个“更多”链接，用于连接到每个栏目中不能显示的其他内容。要记住的一点就是：大多数访问者在一个页面上的停留时间不会超过一分钟。

Invisible Elements
不可见元素

1.Keywords
关键词

The key element of the great website is presence of keys in its Meta section. Keys are what search engines see when they crawl the site. It is imperative to have a targeted set of 10-20 keywords that are 2-3 words. Remember that most people online use 2-3 words for their search string.

大型网站都会将网站所对应的关键词放置在“Meta”部分。关键词可以被搜索引擎的爬虫获取。因此，设置关键词有助于网站被搜索引擎搜录。因此，最好选取与网站内容相适应的一组10-20个关键词，然后每个关键词用2-3个单词表述出来，并写在“Meta”中。请记住，大多数人一般只会在搜索引擎中的搜索条中输出2-3个单词进行搜索。

2.Title
标题

Every webpage should have a short and descriptive title. Titles should not be a repetition of keywords; however, keywords should be used in the sentence. Titles should be kept to about 36 characters.

每张页面都应该包含一个简明的标题。切记，不要使用关键词来充当标题；但是，关键词可以用于句子中。一般来说，标题中包含的字符数量在36个之内为宜。

3.Description
描述

Description is displayed when the page is presented in the results of the search query. It is imperative that websites have a detailed description that's short and to the point, without marketing twists. The length of description is generally kept to less than 256 characters; and many search engines display only 128.

所谓的“描述”是：搜索引擎在搜索结果中显示的页面陈述。因此，关于网站的重要细节描述应该言简意赅，不要包含模糊的和无效的字眼；一般用于描述网站的字符数量应该少于256个。这里要提到的是：有些搜索引擎只显示128个字符描述。

4.Links
反链接

In order for a website to score high with the search engines, it should have links pointed to it. Larry Page's (one of the founders of Google) famous PageRank measures a website's popularity by the links that point back to it. Great websites usually exchange links with other sites and affiliates.

为了能够在搜索引擎的搜索结果中排名靠前，网站最好能够拥有足够多的反链接（反链接：从其他网站到本网站的链接）。Google的PR（PageRank）值可以很好的展现一个网站所包含的反链接数。大型的网站通常会和其它的站点或合作伙伴进行链接互换宣传。

Creating a state-of-the-art website takes knowledge and patience. Remember, people often visit the website before the personal meeting to learn about the company. Therefore, take the time to study the website design and make sure to ask yourself the following questions:

如果你希望创建出一个饱含“艺术气息”的站点，那么，你需要不断地学习和发掘。要知道，人们在了解公司的大致情况之前所做的事就是访问公司站点（即：它们只能先进入站点，然后才会去看里面的内容）。因此，好好学学网页设计，保证你的设计能够激起访问者进一步访问站点内容欲望。这里我可以给你几个提示：

1.Do the prime spots on the page display a strong message?
  突出了重点信息吗？

2.Does the website look attractive?
  你觉得网站是否能够吸引你？

3.Is the copy clean and concise?
  网站中出现的复本能够让人一目了然吗？

4.Does the website provide easy navigation for visitors?
  网站的导航系统是否清晰可辨？

5.Have the invisible elements of the website been properly setup?
  能够体现网站风格的可视化元素是否被正确的安置？

Remember to keep the points listed above in mind when creating or reviewing the website design. Consider firm's brand and keep elements of the website consistent.

如果你正在进行网站设计，请记住上述这些重点。这里还要提醒你一句，设计出一个能够代表整个公司的商标这点至关重要；保证在全站使用一致的元素这点也不容小觑。

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