Several years ago I purchased my first brand new computer. As I went about the task of selecting my ISP and deciding whether or not I wanted fast dial up or if I should put out a little more cash each month for DSL I encountered an advertisement for internet marketing.

几年前，购买了新电脑后，就在思考：是拨号上网还是每月多花点钱利用DSL上网，这时看到了一则网络营销的广告。

Little did I know that I would be going down a path that would change my life forever. I quickly purchased several e-books from so-called internet marketing guru's and just devoured them in several days. As I read and then re-read them and highlighted the passages that I found provoking I began to play around with the concept of having my own website. But I still had no idea what I would do with it. But I just knew I had to have one. So I took the suggestion of one of my guru's and paid for my domain and signed up with a hosting service.

那时真没有想到，网络营销会成为我的事业，并且会改变我的人生。看到广告以后，我迅速从所谓的网络营销头目那里购买了几本电子营销方面的相关书籍，并且几天之内把书看完。我一遍又一遍地阅读，重点阅读那些有煽动性的内容，不久，我就产生了这样的想法：建立自己的网站。虽然我不知道如何建立，但这个想法很坚定。因此，我听从了一个网络营销头目的建议，购买了域名和虚拟主机。

If you're like me, once you get the fever there's just no stopping you. Once I started playing around with my web builder I thought that the most important thing at the moment was to get my site loaded with something...anything, and then submit it to the search engines. I was sure that I would be getting loads of traffic and this traffic would just fall at my feet and buy whatever I was offering. Well, I was in for a rude awakening.

我这样的人，一旦心血来潮，什么都不能阻止我干自己想干的事情。建立网站之初，那时曾想，最重要的事情就是确定网站内容，然后就可以让搜索引擎做索引了。我当时确信网站的访问量会非常高，访问者会购买我提供的所有产品。但现实把我惊醒，一切都与想象中的相反。

I've explained all this to make this one important point. The primary reason I moved forward the way I did was because I had nothing to lose. I had only invested about $60 in ebooks and about $84 for hosting services for 12 months. I thought for sure I could recoup this in no time.

我解释这些其实是为了说明一个重要问题：即使现在情况不好，我还是要继续经营我的网站，因为我没有失去什么。无非就是花了60美元购买相关书籍，还有一年84美元的虚拟主机费用。我相信，不久就能挽回损失。

Imagine if I had been attempting to purchase a franchise. I would have to be prepared to invest a significant amount of money (maybe even take out a loan), deal with recruiting employees, find a good attorney and accountant, and spend a fair amount on advertising as well as conduct a lot of ongoing research and self development to assure my business success.

设想：如果当时我想建立一家公司，我可能要投入大量的费用，甚至有可能贷款，还要招募员工、聘用好的律师和会计，花钱做广告，进行产品的研发，只有处理好了这些问题，公司才有可能成功。

Why do so many people think that an online business does not require the same diligence? The primary difference between the two options is that you can accomplish a significant amount of success in a relatively short time with limited financial risk. In the case of the franchise you or I would go about our business very seriously knowing that there is a lot at risk. However, if we were to apply this same principle to our website and treat it in the same manner we would be pleasantly surprised at the results. Here is a sample of tasks you need to consider in order to get on the right track:

为什么很多人认为网上业务不需要考虑这么多呢？这两种经营方式的主要区别在于：网上业务可以在较短的时间内取得成功，并且不需要太大的财务风险。然而在经营企业的过程中，必须要谨慎，因为风险太大。然而，如果我们用经营企业的方式去经营网站，可能会对网站业绩感到非常满意。网站如果正常运行，你不得不考虑以下几个方面：

• select a topic that we have some reasonable knowledge of and actually enjoy
  
  找一个相对了解又有兴趣的主题。
  
• define who we want to market our business to and gain an understanding of their buying motivation
  
  确定购买群体，了解购买动机
  
• prepare in advance several names for our business (website) that aptly describes what it's all about
  
  网站名字要与网站内容相符
  
• read up on success stories of similar models or ventures, take note of what applies to you.
  
  研读同类网站的成功史，提取成功经验
  
• construct a list of tools that you will need to run the day to day operations
  
  寻找网站经营的一系列方法
  
• what will be the best avenue to effectively promote your business (website)?
  
  研究推销业务的最好方法
  
• how much will you be prepared to spend to your business?
  
  计算经营网站的费用
• do you have the know how and the time to build your business network and gain new contacts?
  
  了解建立或扩大业务网的时间和方法
  
• how will you create repeat business with your newly acquired customers? have their needs changed and are you prepared to meet that need?
  
  研究吸引新用户回访的方法，考虑用户需求变化，满足用户新需要
  

If you're not prepared to this and more than you're just going to have a website and nothing more...sort of like carrying around business cards in your wallet. The only one who's impressed is you. If you're going to take the time to set up a website than why not make the most of it? If every internet newbie knew what I now know they would look at their attempts differently.

如果这些问题都没考虑好，那网站只是一个网站，没有其它的作用，就像放在钱包里的名片，只有自己知道。既然建立了网站，为什么不充分利用呢？如果每个网站建立者能了解这些，可能会对自己所付出的努力产生另外一种看法。

The internet world is a lot bigger than you think. You have to think big in order to survive, let alone thrive. Sit down and figure out what you want to accomplish and what it is you're lacking to achieve your goal. Then gather the best tools to get the job done. After all, if it truly is worth doing, then it's worth doing right.

网络世界比想象中的大的多，只有大胆想象，才能在网络环境中生存，独自成长壮大。想一下，你的目标是什么，要完成目标还欠缺什么， 然后找到完成目标的最佳方法。毕竟，做事情要做正确。

For more helpful information I recommend using the resources at www.targeted-traffic-site-builder.com To your Success!

更多有用信息，可以在www.targeted-traffic-site-builder.com 中查找。祝你成功。

构建你的网站 抛弃网站中Flash引导页

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