Home-based businesses need a strong web presence to combat the inflated advertising and marketing budgets of their larger competitors, but establishing that presence through a professionally designed and developed web site may not be an affordable option. In many cases, the only cost-effective way to get the web site you want for your business is to do it yourself.

以家庭为基础的公司需要构建强大的网站，提高公司知名度，树立公司形象，才有可能在竞争中取得胜利，因为竞争者网站的广告数量以及营销预算都在不断增加。聘请专业设计者进行网站设计，成本太高，其实在很多情况下，最节省成本的方法就是自己设计网站。

Even if you are not experienced in HTML (Hypertext Markup Language), you can find helpful programs which will assist you in your design efforts. Trust me, it is not as difficult as it may seem to be.

即使，你不了解HTML（超文本链接标示语言）的使用方法，你可以借助于某些程序。相信我，设计网站没有想象中的那么难。

Here are a few tips for finding software to meet your small or home-based business's needs.

下面介绍寻找家庭企业网站软件的几个要点。

1) Know Your Options
1）明确选择

When it comes to web site creation software, there are three types to choose from: text editors, HTML editors, and WYSIWYG editors.

网站设计软件有三种：文本编辑器、HTML编辑器以及WYSIWYG编辑器。

Text editors, which are basically any word processing program such as Word or Notepad, require extensive HTML knowledge.

文本编辑器，是一种字处理程序，比如：Word、记事本。它需要设计者具备丰富的HTML知识。

HTML editors are much like text editors except they include additional features to aid inexperienced users, such as color-coded tags and pre-prepared CGI and Java scripts. If you have little or no experience with HTML, WYSIWYG editor is a better choice.

HTML编辑器与文本编辑器非常相似，不过前者增加了一些额外功能，可以帮助无经验的设计者进行网站设计，比如：颜色编码标签、准备好的CGI以及Java script。如果不了解HTML的用法，你可以选择WYSIWYG编辑器。

WYSIWYG, which stands for What You See is What You Get, programs like FrontPage or DreamWeaver allow you to design the pages' appearance without writing code. You pick what you want and the program automatically generates the code.

WYSIWYG意思是所见即所得， FrontPage或者DreamWeaver程序允许用户在不写编码的情况下，设计网页外观。用户选择内容之后，程序自动产生编码。

2) Look for the Features You Need
2）寻找需要的功能

When you start browsing for web site software, you'll want to look for a few key features, such as ready-made templates, wizards (they make many tasks easier and quicker), auto-backup, and pre-built code.

浏览网站设计软件时，你希望看到主要功能，比如：制作好的模板、wizard（设计更简便、更快捷）、自动后退以及准备好的编码。

Remember to also keep in mind your own level of HTML experience. If you are inexperienced, then you will want plenty of templates and wizards to help you along. Likewise, if you feel comfortable working with code, then you may want to choose programs without all of the bells, whistles, and help since they will cost you less.

同时请考虑自己运用HTML的熟练程度。如果不熟练，你可以运用大量的模板与wizard；如果能够熟练运用HTML，你可以选择没有铃声、嘘声的程序，这样成本也会减少。

3) Do Some Research
3）进行调查

Never buy a program, especially not one for business, without trying it out first. Most of these programs have demos or free trials available on their manufacturers' web sites. You can also check with sites such as CNET.com or Epinions.com to get an idea of which programs are being recommended by users. Check with popular computer magazines for their experts' input as well.

购买程序之前，首先进行实验。大多数程序可以在制造商网站中演示或者免费试用。你也可以登录CNET.com 或Epinions.com，查看用户推荐使用的程序。也可以阅读比较流行的电脑杂志，参考专家的意见。

All of this research will give you a good idea of which programs to explore and which to avoid when you are making your final buying decision.

通过调查，你可以在购买中，选择到合适的软件程序。

4) Keep in Mind Your Budget
4）考虑预算情况

Depending on which type of web design program you choose, your costs will vary dramatically. Text editors, for example, are often already on your computer. Notepad, a feature of Windows, makes a very usable text editor and will cost you nothing extra.

选择的网站设计软件不同，成本就会显著不同，比如说，文本编辑器通常已经配置在电脑中。记事本是Windows的一项功能，是一种有效的文本编辑器，你可以免费使用。

HTML editors, on the other hand, can cost anywhere from $30 to $100 while WYSIWYGs are priced between $70 to $500 and up. Well-known brands, such as Adobe and MacroMedia, will cost more but the quality of their programs and the stability of their company make them a better choice than the inexpensive software from unknown vendors. Also, be sure to look for programs that offer free or reduced price upgrades so you continue to get the most from your software without paying full price again every two or three years. With these tips, you should have no trouble finding an HTML program that fits your needs and your experience level so you can create your own professional-looking web site without draining your business's budget.

另一方面，HTML编辑器价格在30-100美元之间，WYSIWYG编辑器价格在70-500美元之间。像Adobe与MacroMedia这样的著名品牌，价格会更高，但用户更愿意选择这些软件，因为它们质量好，制作公司稳定性高。同时，确保寻找免费或打折的升级软件，这样两三年之内就不用更换了。根据以上要点，你可以根据自己的需要以及经验水平找到合适的HTML软件，然后在预算范围内，构建出外观设计专业的网站。

提高数码相机拍摄速度 网站字体应该具有视觉吸引力

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