Remember that old television series “The Twilight Zone”? It featured sci-fi fantasies that metaphorically demonstrated people’s hopes, fears and despairs. The actors would be cruising along enjoying a somewhat normal life and then suddenly they entered “a new dimension” where everything was confusing and intimidating.

还记得那部很老的电视剧《阴阳魔界》吗？这部小说带有科幻小说的特点，暗示出人们的希望、恐怖和绝望。故事的主人公开始过着平常人的生活，然后，突然进入了一个迷茫和恐怖的世界。

A lot of business people feel like they have entered the Zone when they take that first step into the online world. The online world is very different from the real world; it’s a new business dimension. The problem many successful offline business people have is that everything is somewhat similar in a warped was but many of the old techniques don't work.

很多商人进入网络世界之初，就以为完全进入了网络的世界。其实，网络世界与现实世界差别很大，它是一个全新的商业空间。许多成功的传统经商者存在一个问题：把某些传统的营销技术运用到网络营销中。但这些技术不会起作用。

In traditional business, we learned to woo our prospective clients ~ spend time with them, set the mood, and make a sales pitch that entices them to buy from us.

在传统的商业中，我们要吸引潜在消费者——在他们身上花费时间、营造销售环境、制定促售策略，以激励消费者购买。

People still want all that once they’ve decided to do business with you and it's important to offer comforts like a phone number on the site, support etc. They want to know that you understand what they need and that you can deliver. But the truth is, in most cases they don’t want or need "foreplay" on your website. Granted this concept does not work for everyone so keep in mind I'm speaking about a select type of website.

用户一旦决定购买你的产品，你要向他们提供电话号码等一些可以让他们感到安慰的信息，这是他们所希望的。他们希望网站可以了解他们的需要，并且可以提供相应的产品。但你要记住：他们不喜欢登录网站之前，出现一些前奏性的内容。当然这条规则并不是使用于所有的网站，我只是给你提供一种选择.















Your website is your first point of contact when you do business on the internet. Leads are already qualified by the time they get there. They want to find out what they want to know, what you can do for them and what it’ll cost . . . period! They want information and they want it quick! That’s just how human nature has evolved.

网站是网上交易的前沿，在浏览者登录网站之时，这个角色就被赋予了。访问者想找到他们需要的信息、找到网站为他们提供的产品以及产品的价格，这个过程是通过网站完成的。他们需要信息，并且希望快速找到信息，这是人的本性。

Because of this mentality shared by many web browsers, a professional website design company concentrates on developing a website that loads quickly and is user-friendly; delivering the information your visitors seek without wasting their time.

由于很多网络浏览者都有这样的思想，所以专业的网站设计公司注重设计下载速度快，易吸引用户的网站，在尽可能节省时间的情况下，为用户提供信息。

Website development should be focused on meeting the needs and desires of the website visitors, not on demonstrating artistic talents. Now don't get me wrong here, I wouldn't buy from a site that looks terrible either, but there's a line some people cross. I like to put everything online into perspective by comparing the real world we're comfortable with. Let's take the comment I just made and put it into the real world. Would you buy clothing from a jittery guy selling it from the back of his van? No way! But at the same time you don't need a Vegas show with flashing bright lights and music after you walked into a store either. Here's an online example . . .

网站的设计应该满足访问者的需要，而不能是展现艺术家天赋的平台。不要误会，我也不会从设计糟糕的网站上购买产品，但设计总要有个规则。我喜欢把网络与我们熟悉的现实生活进行对比，现在把刚才的内容与现实生活对比一下：你会从一个紧张不安、把衣服放在货车后座的家伙手中买衣服吗？不可能！进入商场时，是不是需要观赏闪光灯和音乐背景之下维纳斯秀呢？这儿有一个网站销售的例子。

Say you've decided to plan a trip to Disneyland and you want to know what lodging is going to cost you. You go online and search for hotel rates in Anaheim. Do you really need to watch a flash presentation of Mickey and friends before you are able to get into the site and find the information about hotel rates, or is that a waste of your time? Do you sit through the 1 minute presentation and then move on to gathering the information you want, or do you click your back button because you know there's hundreds of other sites just a click away?

假如：你决定到迪斯尼乐园去游玩，这时你需要考虑住宿问题。你会到网上查找阿纳海姆的酒店住宿费用。在你没有登录网站查找到信息之前，你想欣赏用flash制作的米老鼠图像吗？这是不是在浪费时间呢？你会欣赏完一分钟的flash展示，再去查找信息吗？你是不是会点击“后退”键呢，你知道另外数百家网站会提供这样的信息。

My point? Website development has to be tailored to the target audience. The “want it now” mentality deserves a professional website design company’s undivided attention. Of course flash presentations and “neat” things like that can enhance the attractiveness of your site design, but they should not be used at the expense of losing traffic to competitors.

我的观点？网站发展必须要适应目标受众需要。专业网站设计公司应该着重考虑“现在需要”的心理状态。当然，flash图像以及其它“极好”的内容都可以增加网站的吸引力，但是使用这些内容的前提是：不要让用户退出，登录竞争者的网站。

提高网站下载速度 提高网站下载速度

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