These tips are just a guideline, don't stick religiously to them. Some may apply to your site others may not. I know I don't bother with number 9, unless in making a commercial site!

下面的几个要点只是指导建议，不要把它们当成教条。可能有些可以应用于你的网站，有些并不适用。第九条意见只有在商业网站中才能用到。

1. Consistency
1. 连贯性

Colour schemes, page layout, font type & size should all be consistent throughout your site. Indeed if you have an established corporate image (colours & logos) this can provide the basis of your site to improve company or brand recognition. Graphical icons used should persist on all pages to improve navigation and recognition.

在整个网站中，配色方案、页面布局以及字体和字号都应该前后一致。如果公司形象已经确立（颜色和logo），这样的网站设计可以提高客户对公司和品牌的认可程度。所有的网页都可以使用图片来改善导航系统，增加用户对网站的认可程度。

2. Conciseness
2. 简明

Unlike traditional paper-based media more space does not mean more cost. Some sites cram too much information on each page causing problems to your visitor in recognising the section they are looking for. Generally people read up to 25% slower from PC screens therefore too much information on each page will give rise to 'visitor fatigue.' Descriptions should be brief with links to greater detail if viewers want it. Whitespace can be used effectively to space content across a page for ease of reading.

网站不像传统的印刷媒体，空间更多并不意味着成本高。有些网站在网页上填满了信息，在访问者寻找信息的过程中，给他们造成了一些麻烦。用户在个人电脑上浏览网站的时候，读到25%，速度就会减慢，因此不要在网页上出现太多的信息，这样会造成浏览者的视觉疲劳。描述应该尽量简单，如果浏览者需要，可以与某些细节进行链接。网站还可以有效的利用空白区域，缓解浏览者的视觉疲劳。

3. Easy Navigation
3. 明晰的导航系统

Navigation should have a natural logic. There should be no dead-ends and viewers should not need to use their own Back button. Navigation bars should be comprehensive and have a consistent theme. They should be placed in the same place on each page, normally in the margin or across the top.


导航系统的设计要有逻辑，不应该出现找不到信息的情况，也不应该出现用户使用后退键的情况。导航条要容易理解，并且要有一致的主题，在各个网页上的位置应该相同，通常不是在网页的边缘就是在顶部。

4. Update Your Site Often
4. 经常更新网页

People expect the Internet to hold up-to-date information. Unlike other mediums your web-site should never be out-of-date. Even subtle changes to page layout and graphics on a regular basis can give the impression of 'freshness' even if the content has not changed.

用户喜欢浏览最新信息。网站不像其它一些媒体，网站不应该过时。有时即使内容不变，网页和图片的变化也能带给客户一种新鲜的感觉。

5. Consider Download Times
5. 考虑下载时间

Too many sites include wonderful graphics, video sequences and other animations which are eye-catching but take forever to download. If a page has not fully loaded after 8 seconds the chances are your visitor (and potential customer) will move on to another site - probably your competitors! Graphics should be simple and consistent whilst multimedia and other features that require special plug-ins should be kept to a minimum.

现在太多的网站，出现了漂亮的图片、视频以及其它一些动画图像，这些内容很有吸引力，但是下载速度太慢。如果网页在8秒钟之内不能完成下载，可能浏览者以及潜在客户就会登录其它的网站，这些网站可能就是你的竞争对手。网站的图片应该简单和连贯；多媒体以及需要特殊插件的网页内容，应该尽量少用。

6. Make Information Accessible
6. 内容易查找

There is nothing more disheartening to your visitor than being confident your site has the answer to his or her question but being unable to find it. Viewers must be able to gather information easily and quickly, this will encourage return visits.

最让浏览者感到沮丧的问题是：确信网站有自己要查找的内容，但是最终没有找到。网站必须让浏览者方便、快捷地找到信息，这样才能鼓励他们回访。

7. Avoid Long User-Input Forms
7. 避免太长的用户输入表单

Having to answer a long list of questions is a sure way to lose a visitor's interest. Many people are reluctant to give lots of personal information. Questions should be kept to a minimum.

回答一系列问题会让用户失去浏览的兴趣。很多用户不愿意透露过多的个人信息，所以，问题的数量应该控制在最小范围之内。

8. Use Contact Us Links
8. 使用“联系我们”的页面

Viewers enjoy the interactivity of the Internet. They should be given the opportunity to ask questions or request more information. It is imperative though that all requests and questions are actioned as soon as possible.

用户希望通过网络管理者进行交互，所以网站应该给用户提供一个提出问题或要求的机会，并且网站必须尽快回答用户的问题、满足用户的要求。

9. Check Detail
9. 检查细节内容

Spelling errors, poor grammar, poor page layout all add up to an inferior presentation. The smallest detail can give rise to a poor image of your business. Sites should be cleared of outdated information and checked for compatibility across a number of browsers.

拼写错误、语法错误以及布局混乱，都使网页显得极不专业。这些小错误的出现，会让用户对网站产生糟糕的印象。网站应该及时清除过时信息，保证多用户使用的稳定性。

10. Site Under Construction
10. 不要把未建好的网页展现出来

This is a definite No! If your site is not ready do not launch it. Viewers will not re-visit it to see when it is up and running. They will go to your competitors site.
请保证不要出现这样的情况：让用户浏览到未建设完毕的网。如果出现这种情况，那么他们不会第二次进行访问，他们会访问你竞争者的网站。

作品设计程序 网站设计的基本技巧

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