First impressions often leave lasting impressions. Impressions also result in people's perceptions. There goes that age-old debate -- "Perception versus Reality." I say that perception is someone's impression of reality. And sometimes... no matter what is reality, you just can't change people's perception of a situation or thing.

第一印象即最终印象，人们通过第一印象形成认知。这里要引出那个古老的争论——感知与现实。我认为感知时人们对现实的第一印象。然而，有时不管现实怎样，你都不能改变人们对某种情况或某件事的认知。

Let's define these words...(im·pres·sion) noun: a characteristic, trait, or feature resulting from some influence; the act of impressing. (per·cep·tion) noun: a result of observation.

定义一下这两个词语，印象（名词）：特征、特点、引起某种影响的特性，给人们留下印象的行为；感知（名词）：观察的结果。

To make a long story short, "Yes, design does matter!"

开门见山地说：“设计也很重要”。

• When you meet someone you hope to date, don't you want to make a good first impression? You want to be in nice clothes, have your hair just right and be in the right place at the right time.

与喜欢的人约会时，你肯定希望留下美好的第一印象。你会挑选得体的服装，修剪合适的发型，选择适当的时间和地点。

• When you shop for books at the bookstore, doesn't the nicely designed books attract your attention... let's be honest, we do sometimes judge a book by it's cover then read on for content?

在书店购书时，是不是设计精美的图书更能吸引你呢？诚实地说，我们有时首先浏览封面，然后阅读内容。

• When you meet people, don't you give them a firm handshake? Why do you do this?
Because you want them to know you are confident.

与人会面时，你会不会与他紧紧地握手呢？为什么？你想表现你的自信。

• When you attend networking events and you hand people your business card, you don't want to say, "These are just my temporary business cards." I've heard this many times at networking events. You lose credibility and your ego and confidence gets deflated doesn't it?!

在出席网络会议，传递名片时，你不要说：这仅仅是我暂时的名片。这样你的自信就会减少，但我经常在网络会议中听到这句话。

Your website can ruin or build your credibility. Which would you prefer? People can judge how professional and/or serious you are about your business when they start looking at your website (or any other marketing materials they get their hands on). Online (on the Internet) you have only a few seconds to impress your visitors before they make a conscious decision to click away or click for more information. So help them make it easy to click for more information.

网站可以毁灭也可以建立你的自信心。你更喜欢哪一个？用户在开始浏览你的网站（或者掌握的其它营销资料）时，就能判断出你对网站的认真程度。在网上，用户只需几秒钟就能决定离开网站还是寻找更多信息，所以你要利用好这几秒钟。因此，你需要帮助用户获取更多的信息。

You should put the same effort and attention in your marketing materials (business cards, letterheads, postcards, direct mail, voice mail greeting, etc.) as you do for growing your business. So if you decide to (re)build a website, remember that impressions online should compliment what you'd like your potential and current customers to remember you by... as if you had met face-to-face.

你需要花费时间和精力研究网站的营销材料（例如：名片、信笺、明信片、直邮广告、语音信箱问候等），这些材料都在宣传你的业务。所以，如果决定重塑或者构建网站，保证潜在用户或者当前购买者对网站有一个好的第一印象。

To illustrate the before & after on how Design Matters, download the full article at before_after.pdf.

你可以在before_after.pdf中，下载网站设计的整篇文章。

正确设计网站主页的方法 网站重塑的原因

评论 (0) All