When it comes to web development, there is a fine line between worrying too much about details and not worrying about them enough.

网站建设中，有些细节问题需要重点关注，而有些则不需要过分重视。

For many people, it's easy to obsess over minor issues. They get caught up in making their site "perfect," even though the details under consideration don't make much difference to the success of the site.

很多人被细小的设计问题所困扰。即使这些细节问题不会阻碍网站的成功，他们也在积极改进。

For instance, it's easy to spend a lot of time analyzing whether the logo looks perfect, the font is just the right size, or the color of a particular button is bright enough.

比如，我们花时间研究一些简单问题：logo是否完美，字体是否合适，按钮颜色是否清晰。

Although it is important to think through all of those things, there is a point when those details become unimportant. Often, obsessing over them won't significantly impact a visitor's experience on the site. The time spent analyzing these issues simply costs money and delays the site from being launched.

尽管我们需要思考这些问题，但有时这些问题并不重要。通常，这些问题并不会对用户的浏览产生重大影响，但花时间分析此类问题会耗费金钱成本，也会增加网站的构建时间。

On the other hand, many people don't pay attention to details that ARE critical. In the past few months, I've worked with several clients who fit in this category. They were content to brush past some seemingly minor issues that were actually very significant.

从另一方面来说，许多人对重要的细节问题重视不够。在前几个月中，我的几个客户就出现了类似的问题。这些客户忽视了表面上不重要，但实际很重要的问题。

For example, I had one client who was unconcerned that his navigation was difficult to understand. He liked the look of his site and didn't want to change it. He thought visitors could figure out his navigation, so he chose not to worry about it. In this case, the visitors were hurt by the lack of attention to detail. It may have seemed like a minor issue, but it had a significant impact on the usability of the site.

比如，一个客户认为自己网站的导航系统不易操作，但他喜欢网站外观，所以没有进行改进。他认为访问者可以操作这个导航系统，但实际上访问者却不能。这个问题看上去很小，但其实严重影响了网站可用性。

There are many other situations where the details are equally important. In fact, sometimes changing a single sentence or other seemingly miniscule point can drastically affect how many of your visitors convert to buyers.

在其它很多情况下，细节问题也很重要。其实，有时改变一句话或者看上去很小的一些内容，就能显著影响访问者转化为购买者的问题

So how much is good enough? In other words, how do you know when you're just obsessing and when the details truly are important?

如何把握尺度呢？或者说，如果区分重要、非重要的细节问题呢？

There's a simple rule of thumb to go by: Evaluate your motivation. Are you concerned about a particular detail because you think it affects your visitors or because you just don't like it? And vice versa: Are you ignoring a detail because you really don't think it matters to visitors or because you simply don't want to deal with it?

你可以参考以下方法：考虑动机。你会改进你认为会影响访问者，或者你不喜欢的细节问题吗？反过来，你会忽视你认为不会影响访问者，或者你不想处理的问题吗？

Whenever you find yourself confronted with an issue, decide whether it's going to affect your visitor or not. If you can think of a concrete reason why the issue will impact visitors' ability to use your site, it's important. If you can't think of a real reason, it's probably best to drop it. Don't waste your time.

遇到这些问题时，首先考虑是否影响访问者。如果能够考虑到影响访问者操作网站的具体原因，你就需要改进；但如果考虑不出原因，你最好放弃，不要浪费时间。

For example, suppose you have buttery yellow buttons on your site, and you're analyzing whether or not they should be fire engine red. If it's not going to make a practical difference, move on to the next issue.

比如：假设网站中出现黄色按钮，你现在考虑把它改成红色，如果找不到两种颜色之间的实际区别，开始考虑下一个问题。

On the other hand, if you realize that your buttons need to be highly visible and you don't want to risk that they might be overlooked, change the color. In this case, red would be better because it will stand out more. Therefore, you've identified something that will impact your visitors: They need to be able to see the buttons, and changing the color will help them do it.

从另一方面来说，如果你意识到按钮需要重点突出，不能让用户忽略，这样可以改变颜色。这时红色效果会比较好，更能够吸引用户注意力。因此，如果网站中某些内容会影响访问者，可以改变这些内容的按钮，这样会帮助访问者查找内容。

As a related issue, think about why you want to ignore some issues. Check yourself to make sure you're not being lazy on an issue that needs to be addressed. Also, never put your preferences in front of the needs of your visitor. Don't make choices based on what you think looks nice. Always make choices based on how a visitor will need to use your site.

同样，你需要考虑忽视某些问题的原因。确保你自己不是因为懒惰，而忽视需要处理的问题。同时，不要因为自己的偏爱而忽视用户需要。你应该根据用户的使用方法设计网站，而不是考虑网站外观。

Keep your ears tuned for feedback on your site. If you ever hear someone say, "This is hard to use," pay attention. Those are the kind of details you need to deal with.

注意用户的反馈信息。如果用户提到：网站操作困难，你就要注意了，这就是你要处理的问题。

DON'T obsess over things that don't make a difference. DO zero in on anything that will impact a visitor's experience at your site.

请记住：重视影响浏览者浏览经历的细节问题，不要过分注重无关紧要的细节问题。

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