A corporate logo design is essential in today's corporate world. If used effectively, it will be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.

在当今的企业界，企业标识语的设计成为企业要考虑的一个基本问题。有效地运用标识语，可以帮助公司更好地树立形象，也能把公司的做事态度呈现给公众。公司的标识语要能让浏览者对公司的部署、性质、和公司的基本价值观有一定的了解。标识语的设计要遵循以下的原则，才能保证标识语既专业、易记，又能给观众留下一个深刻的印象，同时还把商业性质呈现出来。

Go for Professional Logo Designers
寻找专业的标识语设计人员的帮忙

You might save a few dollars doing your own logo or getting it done from the next door boy who knows the basics of designing but if you are serious about your business you should always go for a professional logo design firm. Your corporate logo is your identity, your customers recognize you by your logo, so the more professional and sophisticated your logo is the better will be your customer's impression about your company.

如果企业自己设计标识语或者请那些只懂一点基本设计知识的非专业人士来设计，那企业可能会在这一方面少花点钱，但如果想认真经营公司，就应该寻求专业标识语设计人员的帮助。公司标识语就是公司的象征，客户会通过标识语来认识公司，所以公司标识语设计得越专业，越聪明，就越能给顾客留下好的印象。

Though most of the logo design companies charge exorbitant rates to create a corporate logo design but the industry is changing. These days there are companies that offer excellent professional logos for nominal charges .

尽管现在大多数logo设计公司的要价过高，但这个行业正在发生着变化。比如说，现在有些公司在提供优质、专业服务的同时，只收取一些基本的费用。

Simplicity
简单

Keep it Simple An ideal corporate logo design should be simple and memorable. Corporate houses spend thousands of dollars to ensure that customers remember them at all point of time and a simple logo is the key to that. Think about the Nike logo, it's simple and memorable--once you see the Swoosh, do you ever need to think twice about the company name?

设计理想的公司logo应该既简单又让人不易忘记。公司要花很大的财力来保证公司永远停留在客户的大脑中，一个简单的logo就可以做到这一点。比如说Nike的标志，既简单又让人难忘，当看到Swoosh标志的时候，马上就可以想到公司的名称。

Colors
颜色

Colors you use for your corporate logo are a very important factor in your brand establishment. If you already have your corporate colors ask your logo designer to use those colors for the logo. If you don't, suggest the colors that you think might give your prospective clients some idea about the type of business you do. For example, a company working in the fields of forest conservation might like their logo to be in green. At the same time, you also need to consider which colors will go well with your corporate stationeries as well.

logo中颜色的运用会影响公司品牌的确立。如果公司的颜色基调已经有了，那就让设计公司运用这些颜色来设计logo，如果没有，就让设计公司运用的颜色可以让预期的顾客看到logo就想到公司的类型。比如说，森林保护领域的组织会喜欢logo的颜色为绿色。同时logo设计中还要考虑哪种颜色与公司的产品更贴近。

Black and White version
黑白颜色版本

While emphasizing the colors we must also remember that it is important for a corporate logo to come out well in black and white. A corporate logo design is used in all corporate communications including fax and photocopied document where they will be in black and white and the logo design must be such that it holds the same impact even in black and white.

在强调色彩的同时，也要记住，公司的logo用黑白颜色呈现出来时，效果也要好。因为logo会用在公司与外界交流的各个方面，例如，在传真文件和影印文件中，标志会以黑白颜色出现，所以设计时必须要保证黑白颜色的标志也会给人留下深刻的印象。

Minimize
最小化

Colors this is more important from an economic and usability point of view. Corporate logos are often required to be printed for stationary and corporate literature. Using a one or two spot color logo can save a lot of cost compared to printing a full color logo.

从经济性和可用性方面讲，颜色的作用很重要。公司logo需要具有代表意义并可以充分地展现公司文化。使用一到两个色彩平实的logo比色彩绚丽的logo具备更多的价值。

Logo Format
logo格式

It is advisable to always use a vector format for your corporate logo design. A corporate logo may be required to be reproduced at any size for different purposes in the future. A logo design done in vector format can be expanded to any size without any loss of image quality, where as a corporate logo in raster format will loose image quality, if scaled up. Also it is easier to convert a vector logo design to bitmap than vice versa.

在公司标志的设计中，用vector格式是一种明智的选择。将来为了不同的目的，可能要重新定义标志的规格。用向量样式设计的标志，可以在不影响标志图像质量的情况下任意地放大和缩小，然而用raster格式设计的标志，在提高将图像变大的情况下，图像质量就会变差。同时，把用vector格式设计的标志转换成位图会合简单，但用raster设计的标志就不容易转化成位图。

If you get a professional logo design firm to do your corporate logo and brief them about these basic tips (most of the knowledgeable firms are well aware of these principles) you are sure to get a satisfactory corporate logo design that would go a long way in helping you establishing your brand.

所以，在找到专业公司设计公司标志时，简明地介绍一下这些基本要点（大多专业公司都知道这些要点），这样可以确保设计出的标志能够长期帮助公司建立品牌。

Use your Logo
使用标志

Once you are ready with your corporate logo start giving it maximum exposure possible. Not only on your business cards and letterheads but also on your packaging, uniforms, pens and all possible goods should contain your logo. This gives wider exposure to your logo and people gets familiar with the corporate logo much faster. With all these you are on your way to establish your brand. Take leaps with your new corporate logo.

公司标志设计好以后，应该尽可能最大范围地进行展示。不仅要印在名片上、信笺上，还应该印在产品包装上、员工制服上、钢笔上等等，总之所有的公司物品上都应该有此标志。这样可以保证公司标志最大范围地曝光，让人们更快地熟悉公司的标志，其实这正是在创立品牌。这个标志会在创立品牌的过程中帮助公司完成一个大的跨越。

小型网站设计中容易出现的10点错误 网站设计价格和成本

评论 (0) All