Design projects can sometimes be pretty intimidating especially if you are new at it. It seems that today anyone can aspire to be a designer armed with a fast computer and the right software. But design is not simply coming up with a few clever ideas on the screen and handing the finished word to the client expecting hugs and tears of gratitude. There are many traps that can catch unknowing designers and in this articles we will outline a few of these.

如果对网站设计不熟悉，你可能会犯某些错误。现在，似乎任何具备电脑与软件的人，都可以成为设计者，但设计不仅仅需要你思考出几个新颖的方法，添加一些语言，这样并不会得到客户的感激。经验少的设计者会陷入某些设计陷阱中，下面文章重点介绍几种。

Make it clear from the clear - One of the biggest mistakes that a designer can make is to assume that the client knows what lies ahead. The truth of the matter is that he/she doesn’t, that is why they are hiring you to map the way. When sitting down in the initial meeting be sure to ask clear questions like:

设计者经常会犯的一个错误就是，认为用户了解网站设计内容。但事实是他们不知道你会怎样设计网站，所以与客户交谈时，问清楚以下问题。

(1) “What is the initial budget of the project?” - Although you might have grand ideas about how wonderful the design will be, the estimate of how much it will cost could kill any enthusiasm you may impose unto the client. Design around his or her budget and not yours.

（1）“网站设计的最初预算是多少？”——客户的预算决定网站建设情况，所以尽管你可能希望设计出精美的网站，但客户的成本预算却不允许。

(2) “Who will be involved in the approval of each phase?” - I have had projects that took weeks and even years to materialize simply because the committee to review each phase could never get together. Deal with one person only preferably the project manager and communicate everything in writing.

（2）“设计各阶段的负责人士是谁？”——我曾经花费几周或者几年的时间完成一项工程，因为各个阶段的评估人员不同。与项目经理人洽谈好，可以制定书面合约。

(3) “What look do you absolutely not want for your project?” - It could be frustrating to work for a week on a concept only to have the client tell you that you have been heading down the wrong design direction. Eliminate unfavorable design directions before proceeding with that great idea. A client might not know what he/she wants but most of the time they definitely know what they don’t want.

（3）“你不希望网站呈现什么外观？”——花费一个星期的时间听客户抱怨网站设计违背了他们的意愿，应该是件很沮丧的事情，所以在设计者前，明确他们不喜欢的设计方法、内容，虽然客户不知道自己需要什么，但大多数时间他们知道自己不需要什么。

(4) “What material do you already have?” - Determine beforehand what material the client wants to keep the same. Perhaps he/she likes the old company logo; offer an option for a modification if needed but do not impose drastic change on something which has been successful to the company for many years. Ask for materials which will help you in the design process such as ideas already discussed or previous brochures etc.

（4）“他们拥有什么材料？”——预先确定用户需要保留什么资料。或许他们希望保留公司原来的logo，如果用户需要，可以对某些内容进行修改，但注意不要改动公司运用多年的，有效的内容。设计过程中可以利用一些有帮助的内容，例如，讨论好的方法，或者是以前的宣传册。

(5) “Who will be responsible for the copy?” - Don’t make an assumption that the client already has the copy covered. Most often the client will expect you to do the copywriting. If you are not capable of writing good copy hire a copywriter.

（5）“谁将负责内容编辑工作？”——不要以为客户已经把内容编辑好，通常情况下，客户希望设计者负责这份工作。如果你擅长编辑，可以聘请专业内容编写人。

Commit to a timetable - Discuss with the client the timetable of the project. Put each phase of the project down on paper and have the client sign in agreement to his or her commitment to it. If verbal deadlines are made make it clear when you expect approval to be completed. Most importantly communicate to the client any delays which are beyond your control.

制定设计进度表——首先与客户讨论网站建设工程进度表，把工程的每一个阶段写下来，并且征求客户同意，然后签名；如果是口头约定，一定要明确期限。同时，一定要指出可能会因为某些不可抗拒力因素，而延误网站建设进程。

Options, Options - Provide the client with as many options as possible without overwhelming him or her. One of the biggest pitfalls in design is the notion that more is better when it comes to ideas. It is my opinion that less is better in certain cases and more in others. For instance; When designing a logo I provide the client with as many options as possible initially so that he or she may have better control over the direction of the design. Once I have an idea of what style is preferable then I concentrate on that particular direction with some variations on the theme. The final design should center on detail as opposed to shape and form.

提供多种选择——在没有迷惑客户的前提下，为他们提供多种选择。网站设计一个最大错误就是，认为网站内容越多越好，但我个人认为某种情况下，内容越多越好；有些情况下，内容越少越好。比如说，设计logo时，我会为用户提供尽可能多的选择，这样他们可以更好地控制设计方向。我一旦确定了网站形式，我会根据这个形式，适当修改网站内容，但主要方向不变。

Experience? - Many designers assume that their job is only to come up with a clever idea for a price. What is true in the real world of design however is that a client pays a designer to see a project to completion and that includes whatever prepress and printing process is necessary. This is an area where classroom theory does not help much, the only way to get experience is to experience and the only way to experience is to undertake the responsibility and ask, ask, ask. I have a printer which I use almost exclusively on all of my projects not necessarily because he has the greatest presses in the world but because we have established a good relationship with clear communication. If I bring him a negative which has a flaw I might have overlooked he will inform me of the problem instead of continuing with the job just because it is not his responsibility. This type of relationship is vital in the design process but it also requires commitment.

经验？——很多设计者认为，设计只需要能够构思新颖就可以，但事实是网站客户只有在检验网站完成情况、确定包含所需要的内容之后，才会支付购建费用。这就要求网站设计者具备一定的设计经验，而获得经验的唯一方法就是不断实践。我设计的所有作品都会在我的打印机中打印，不是因为它的打印制量高，而是因为我们已经建立了良好的合作关系，如果我的设计中出现了纰漏，它会引导我进行修改，这种合作关系是不是很重要？

Hopefully these few suggestions will help you avoid the pitfalls which come with the design process. Once these danger zones are identified then design can be a fun and rewarding experience.

我希望这几点建议可以帮你避免某些设计错误。一旦跨过这个危险区域，设计过程会很有趣，你也会获得许多有用的设计经验。

Have fun.

工作愉快。

网站设计应该灵活 网站设计十大错误

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