With millions of web sites out there, how can you make yours stand out? Many experts suggest putting a picture of yourself on your home page to add warmth and create a feeling of trust. They suggest visitors feel more comfortable knowing there's a real person behind the otherwise anonymous web site. And while this is probably true, I still haven't added my picture to my site. I've just never liked pictures of myself that much. (Note to self: Get over it!)

在如此多的网站中，如何才能使你的网站独具一格呢？许多设计专家建议，在主页中增加自己的照片，增加网站的温馨感、信赖感。他们还说，用户了解匿名网站背后的真实人物以后，会增加舒适感。这些观点可能很正确，但我的网站中并没有出现我的照片，我也不喜欢出现我的照片。

Breaking the Sound Barrier
越过声音障碍

Now, however, there's a new and easy way to add your voice to your web site. I jumped at this as soon as I saw it demonstrated because it gives that sense of a real person and at the same time offers another familiar channel for communication.

然而，现在出现了一种突出网站个人特点的新颖、简单方法。在初次接触到这种方法时，我就欣然接受，因为它给用户一种真实的感觉，提供了另外一种熟悉的沟通方法。

There's just something comforting about the human voice. Humans have been passing down stories through the oral tradition since our earliest days on the planet. I'm sure you still have warm memories of bedtime stories and have no doubt carried on that tradition if you have kids of your own. Books on tape continue to grow in popularity, as does the phenomenon of talk radio. We seem to be pre-wired to enjoy the sound of another person's voice.

这种方法就是利用人的声音，这样可以让网站用户感到一种舒适感。人类诞生开始，就通过语言把故事传颂下来，我相信你仍然会对睡觉之前听大人讲故事的情景记忆犹新，你肯定也会在睡觉前给自己的孩子讲故事。现在附带录音磁带的书籍、谈话广播正在不断流行，我们似乎更喜欢其他人的声音。

Where to Add Your Voice
添加声音内容的位置

There are a few natural spots to add your voice (or the voices of others) to your web site. As soon as I put my voice on my home page I noticed an immediate jump in the number of pages my visitors looked at. Signups for my newsletter jumped up as well.

你可以在网站的很多地方添加声音（自己的或别人的）。当我把声音放置在主页上以后，我看到大量浏览者开始浏览网页，定制时事资讯。

Just about everyone has written testimonials on their web site. They're a good way to add credibility and that sense of trust you need to develop with visitors who don't know you personally. But consider how much more powerful those glowing statements could be if you heard them spoken directly to you by the person who wrote them.

声音如同用户的推荐书，可以提高网站信誉度，增加用户的信赖感。你可以考虑一下，如果你听到编写者的陈述，会多有影响力。

Another good spot to have your voice is on your "action" pages. These would include your contact page, your newsletter sign-up page, or your shopping cart page, where people often abandon a site. Your spoken encouragement at just the right moment might make the difference between losing and gaining a new customer or client.

另外你可以在“行动”网页中添加声音，包括联系页面、时事资讯定制页面或者产品购买页面，因为在这些页面中，用户通常会离开。在适当时刻出现鼓励性话语，可能会使用户成为新的消费者或者新客户，而不会流失这些用户。

Emails and Newsletters Can Speak as Well
电子邮件、时事通讯

Another opportunity lies in your regular written communication. You can create an Audio Postcard and link to it like this. Try clicking that link for a simple example of a way to warm up your text.

另外你可以在正常的文字交流中使用声音。比如说，你可以创建声音名片（Audio Postcard），并且与它进行链接。尝试点击这个链接，是不是增加了文字内容的温馨感呢？

Try a Free Demo
免费的样本唱片

The best thing about this new service is how easy it is to use. You just call a toll-free number and record your message right over the phone. A very short piece of code is generated which you can add to your web site. If you create an Audio Postcard, just copy and paste the link into your email or ezine. You can create an unlimited number of recordings and put them on as many web pages or emails as you like. There's even a free demo (http://www.zmoon.com/cgi-bin/pl.pl?audiogen) so you can try it out for yourself without cost or obligation.

这种方法的最大特点就是方便使用。你可以拨打免费电话，通过电话记录信息，然后生成一段很短的编码，你可以运用在网站中。如果创建声音名片，只需要复制链接、粘贴到电子邮件或者电子杂志中就可以了。另外你也可以创建大量录音带，然后根据个人意愿添加到网页或电子邮件中。有些网站提供免费的样本唱片（例如http://www.zmoon.com/cgi-bin/pl.pl?audiogen ），因此你可以不耗费任何成本。

Conclusion
结论

Once in awhile a new technology comes along with the power to revolutionize the way we do business on the web. I think this may be one of those items, but check it out for yourself and see what you think. Try it before your competition does!

新技术的出现总能改变我们网上交易的方式，我想添加声音就是一种新技术。但在设置声音之前，你需要仔细考虑使用方法，这样有利于网站在激励的竞争中取得成功。

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