When it comes to your web site, you should pay attention to every detail. You want to make sure it performs optimally to serve its purpose. Here are 7 important rules of thumb to observe when you engage a firm for small business website development.

网站的每个细节都应该受到重视，这样网站才可以最大限度地发挥作用。小型网站设计中，必须注意下面这7条法则 。

1. Do not use splash pages
1. 避免出现splash页面

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that - beautiful images with no real purpose. Do not let your visitors have a reason to click on the back button! Give them the value of your site up front without the splash page.

有些网站的首页就是splash页面，通常这些页面会出现精美图片，图片中会有“欢迎”或者“点击进入”的词语。实际上，这些图片除了好看没有任何意义。不要让访问者找到离开网站的理由，让他们直接浏览网站内容。

2. Do not use excessive banner advertisements
2. 不要运用过多横幅广告

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable web site real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

即使是最不精通网络的用户，也知道要关闭横幅广告，所以你这样做是在浪费网站空间。你应该为用户提供有价值的内容或者与此相关的链接，这样才能让用户自觉购买，而不需要劝说他们购买。

3. Have a simple and clear navigation
3. 简单、清晰的导航系统

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

网站应该提供儿童也可以操作的导航系统。尽量避免使用复杂的Flash菜单或者是多层下拉菜单。如果用户不会操作，他们会离开网站。

4. Have a clear indication of where the user is
4. 提示用户的具体位置

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the web site easily. Don't confuse your visitors because confusion means your visitors will leave your site!

当用户在全神贯注浏览网站时，要让他们了解此时的具体位置。这样，方便用户找到相关信息，也可以方便用户进入其它网页。请记住：不要迷惑浏览者，否则他们会离开网站。

5. Make it easy to read
5. 方便阅读

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

文章段落长度要适中。如果段落过长，你应该把它分成几个小段落，这样段落内容才不会太大。这一点很重要，因为内容大的文章会妨碍用户阅读。

6. Avoid looping audio on your site
6. 避免循环播放背景音乐

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on. If you insist on adding audio, make sure your visitors have some control over it -- volume or muting controls would work fine.

如果希望访问者能够长时间阅读网站内容，就应该确保他们不会受到循环播放的音乐的打扰。如果坚持添加背景音乐，就要确保出现音量或者静音按钮，这样会更好。

7. Make sure you follow web standards
7. 遵循网站设计标准

Make sure your website complies to web standards and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

网站设计要遵循设计标准，确保不同浏览器的兼容性。如果网站只是在IE浏览器中布局精美，但在Firefox和Opera中，外观却很糟糕，你会流失很多潜在访问者。

Remember to follow these 7 important rules when you engage a company for small business website development and you will be on your way to having a website that is valuable to your visitors.

在为公司设计小型网站的过程中，如果遵循这七条规则，就能设计出对访问者有价值的网站。

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