In order to master the art of web design, designers must follow the subsequent pointers:

为了掌握网站设计的艺术，设计师必须遵循下面的这些要点：

1. Web designers are marketers. Web sites are all about advertising products, ideas and services. Thus, a web designer has to understand the mindset of marketers in order to create a design that sell.

网络设计师是市场商人。网站全是关于宣传产品、概念和服务的。因而，网络设计师必须拥有商人的思维方式来创建销售类的网站。

2. Read, read and read. We do not experience everything. Thus, our tendency is to learn from others. Reading web design books, newsletters and tips are pretty valuable since they can save you time and effort. Basically, books are more conclusive than newsletters and tips however, they are for free and mostly updated.

阅读、阅读、再阅读。我们不可能经历所有的事情。因为我们可以向他人学习。阅读网站设计书籍、时事通讯和小贴士信息是非常好的方式，因为他们可以帮助你节省时间和不必要的努力。基本来说，书籍比时事通讯和小贴士信息更具有概括性，然而，后两者是免费的，并且大部分都会进行时事更新。

3. Narrow down your target market. You cannot please everybody same thing that you cannot be good at everything. Thus, this fact calls for the narrowing of your target market. Even in the interface of the so-called web design, a designer cannot claim that he is an expert at anything or everything about the needs of a website. It is better to pick a certain audience and try to be good at catching their attention, preference and choice. This practice allows you to be best at a given area thus developing expertise.

尽量缩小你的目标市场。你不可能满足所有用户的需求，你也不可能擅长所有的事情。因此，这就需要你缩小你的目标市场。仅仅从所谓的网站设计这个层面来讲，一个网站设计师也不能肯定地宣称他就是这个领域的专家，并且他可以满足所有网站的需求。最好的办法就是选定特定的客户群，并尝试着吸引他们的注意力，以及满足他们的喜好和选择。这些实践将可以使你在特定的领域做到最好并成为业界的专家。

4. Answer your target audience's needs. In order to answer the visitor's needs, web designers must know what kind of visitors his site is welcoming. Do they belong to the younger generation or otherwise? What do they want from your site? Are these information, details and pleasures in your site in order to get their undivided attention and loyalty? Bear in mind that colors, font size, style of graphics, contents and the entirety of the site affects viewer's decision and choice.

满足你的目标客户需要。为了满足访问者的需求，网络设计师必须知道它的网站会吸引什么类型的访问者。他们属于年轻人呢还是其他群体？他们希望从网站中获取什么信息？你网站中的这些信息、细节和趣事能否获取他们的注意力和忠心？把精力集中在与吸引阅读者决定和选择相关的网站颜色、字体、图片样式和内容以及全部的东西。

5. Know the basics of SEO and copywriting. Though Search Engine Optimization and copywriting are not directly related to designing, still, designers must have basic knowledge about them. This is because web designing is intertwined with marketing, use of keywords and visibility.

了解SEO（搜索引擎）优化和版权的原则。尽管搜索引擎优化和版权问题与设计并不是直接相关，但是，设计师还是应该了解这些知识。因为网站设计与市场营销、关键字以及可视化效果的运用息息相关。

Aside from that, designers must also have knowledge of the programming basics. If not, the tendency is waste time or to create a mediocre or unsatisfactory design to the detriment of the sites.

除了上述的内容外，设计师必须还应该了解程序概念的相关知识。如果不是这样的话，那么网站设计的趋势便是创建了普普通通的网站或者是做了有损网站的设计。

6. The primacy of functionality. If ever you are faced to make a decision between a web site's aesthetic form and its functionality, you have to be firm in upholding the latter. Not everything that is pretty is 'saleable'. Besides, you don't create web sites for the sake of making it nice-looking.

以功能性为首要目标。如果你曾经面临在网站的艺术形式和功能性之间做出选择，那么你应该毫不犹豫地以后者为重。并不是所有的东西都适合销售的。除此之外，你设计网站的目的不应该仅仅把它做的仅是表面很漂亮。

Above anything else, the site must be functional so as to cater to every visitor's wants and needs. Appearance is a means to catch visitor's attention nevertheless, it is not the end. If a designer prioritizes appearance alone without considering its primary consideration the web site's marketability will suffer.

综上所述，网站必须极具功能性以满足每一个访问者的期望和需求。网站的外观只不过是吸引访问者的注意力罢了，他并不是全部的内容。如果设计师仅是考虑了网站的表面效果而忽略了网站首要该考虑的东西，那么网站的可销售性就会大大地受到影响。

7. Know when to break the rules. Rules are only guidelines, if you feel that the rules are inappropriate for a certain creation follow your heart's desire and venture on an experimental adventure.

了解该何时打破常规。一些规定仅仅是一些知道方针而已，如果你感到现有的常规和你实际的内心需求以及与实验性的奉献需求相违背的话，那么就要毫不犹豫地打破这个常规。

如何让你的业务在10天之内失败 图片真的比文字更胜一筹吗？

评论 (0) All