So you've decided you want so have a website designed for your company. You've had a brainstorming meeting with your staff and are starting to think about what you consider to be the important aspects of the site; what colours to use, where you want your pictures to appear and whether or not your web designer should make your logo spin from right to left or from left to right. Stop! There are far more important considerations that need to be made and this article will tell you the main things that cannot be overlooked by a website designer if their intention is to build a successful business website that will deliver a return on your investment.

如果你决定聘请网站设计者为公司设计网站，你可能要召开员工大会讨论各种问题，并且还要考虑网站主要内容、网站颜色、图片位置，以及确定网站的logo是否应该旋转，如果旋转，是从左向右还是从右向左旋等等一些问题，总之，要考虑的实在太多了。如果想让自己的投资付出有回报，下面这几个问题必须要考虑。
1. The Goal of the Website
1.网站的目标

The goal of the website needs to be carved in stone; well I suppose just writing it down would suffice! What do you want to achieve by having the website designed? This could be something as simple as publishing contact details on the internet. It could be something a lot more specific such as:

网站的目标应该刻在石头上，不过，写下来就完全可以了。构建网站要达到一个什么目的呢？就像在网上发布联系信息一样简单。目标一定要具体，例如：

To have 500 users sign up to your newsletter in the first year. To sell £10000 worth of products over the internet in your first year. To achieve 10 sales enquiries per day through the website.

网站运行第一年要达到这样的目标：，500用户定制时事通讯服务，或者，网上销售价值10000英镑的产品，或者，网站每天做成10笔交易。

Whatever the goal of the website is, make sure that you are clear about what it is and that your web designer know exactly what this is and what the website should deliver. Your website will then be designed with this in mind and will have a measurable goal. Imagine building a house, putting the roof on and then telling the builder you wanted a double garage as well - this often happens to website designers!

不管网站的目标是什么，你自己必须要清楚。然后保证网站设计者了解具体目标以及网站销售内容，这样在设计过程中，设计者会自己设想一个目标，然后按照这个目标设计设计网站。其实网站设计和建造房屋是一个道理。只有屋顶建好了，才能考虑建造双位车库。

2. Who Your Target Audience Is
2.网站的目标客户是哪些？

It is very, very important to know who your target audience is. This needs to be very clear right from the very start. This will allow the designer to make the best possible web design decisions to make sure your site is as attractive and accessible as possible to your target audience. Your site after all need to be aimed directly at your target audience in order for them to do whatever it is that you want them to do when they arrive at your site.

确定目标客户尤其重要，网站建立之初就必须调查清楚这个问题。这样，网站设计者可以确定一个最佳设计方案，使网站尽可能地吸引目标客户。网站需要以客户为中心来进行设计，这样才能保证用户浏览网站时，购买网站的产品或者服务。

3. What Kind Of Content / Keywords Are To Be Used
3.运用何种类型的内容或者关键词

Your website designer needs to thoroughly understand the nature of your products and services and the things that potential customers will type into search engines to find them. I have had a few clients that have asked me why their products and services aren't listed in Google. One example that stands out in my mind is a lady that asked me why a search for 'coloured concrete' didn't display her site in the results. After I explained that she actually needed to tell search engines on the website that the company sold 'colored concrete' I built a search engine targeted webpage, which was listed in the search results.

网站设计者需要清楚了解网站产品或服务的特点，以及潜在客户会在搜索引擎中输入什么词语查找相关网站。有很多客户问过我，为什么在Google中没有自己搜索的内容。一个典型的例子就是：一位女士询问，为什么查找“有色混凝土”，却没有搜索到任何结果。我就告诉她应该在搜索引擎中输入“销售有色混凝土的公司”。随后，我建立了一个以特定网页为目标的搜索引擎，查找的网页会在搜索结果中会出现。

Please try and bear in mind that web designers although they are trained to ask intelligent questions, they are not mind readers and know a lot less about your industry and your business than you do. The best thing you can do is to provide as much information and detail up front so that the designer organise your website in the best way possible.

尽管你觉得设计者应该提出一些相关的问题，但要记住：他们不会考虑客户的想法，并且对你从事的行业和公司业务又是知之甚少，所以，你应该提前为他们提供充分的信息和各种细节，这样网站设计者才可能以最好方式来设计网站。

Conclusion:
结论：

It's a sad fact that a lot of websites are designed badly and deliver bad results for good customers but by following the advice in this article, you can be sure of 3 things:

如果，网站设计很糟糕，肯定就不能给客户提供优质服务，这种情况是我们不想看到的。但如果上述几条要求你都做到了，至少有3件事你可以保证：

1. Your website project will have a clear, well defined and measurable goal

网站会有一个清楚、明确、适当的目标

2. Your website will be correctly themed and aimed at your target audience

网站主题瞄准目标客户

3. Provision will be made for your content and nothing will be missed out

会为内容设计做准备，保证不遗漏任何内容

抛弃网站中Flash引导页 图片位置重关全局

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